Inside Events: United States Twirling Association
Those who remember seeing baton twirling in parades or on football fields already know the sport combines the athleticism of rhythmic gymnastics with ...
Articles
Canton, Ohio Set to Become “Disneyland of Football”
Already a football mecca (it’s the home of the Pro Football Hall of Fame), Canton, Ohio, has a game changer ready to kick off. The area is expected to...
Open for Business, Up for Bid: USA Racquetball’s National Events
Want to host some indoor tournaments that take in a wide range of age groups? Want to use some existing athletic clubs and strengthen alliances with l...
Flying High in Participation, Cornhole One of the First Travel Sports to Rebound
The American Cornhole Association calls it “America’s favorite tailgate party game,” the American Cornhole League has its eyes on the Olympics, and th...
Event Live Streams Go Beyond Widening Audiences to Increasing Marketability of Tournaments
What is the most obvious takeaway from the return of Major League Baseball? People were more than ready to watch it. In fact, there has been a record ...
Esports Playing a Big Role in Return of Live Events
We already know that esports is the new frontier of sports. Not just that but it’s flourishing and evolving rapidly. And the same force that drove U.S...
Junior Olympic Games Find Summertime Success
AAU’s secret sauce is clearly a winning recipe. For the second time in less than a month, the organization has pulled off a large youth event with no ...
As Venues Reopen to Fans, Visual Communication is Critical
Once fans are able to return, sports destinations, stadiums and arenas will be eager to assure all visitors, from athletes to spectators, that their e...
Americans Are Ready to Hit the Road – and Tournaments
Who’s ready to travel again? Americans, that’s who. A pair of recent surveys has identified a keen need to get away, with people seeking both adventur...
Golf Play Trending Upwards, Heralding Increase in Tournament Participation
Golf is growing. Not just growing, in fact, it’s exploding. In June, the number of rounds played was up more than 15 percent over last year. And U.S. ...