SIA Announces Events for Fall and Winter 2021
5 Oct, 2021
Snowsports Industries America (SIA) launched exhibitor pre-registration for its winter outdoor consumer shows—the Snowbound Festivals—featuring the winter outdoor brands. The shows will take place in Denver, CO and Boston, MA in November 2021.
Snowbound has officially opened exhibitor pre-registration for companies interested in learning about exhibitor booth space and sponsorship opportunities. The exhibitor pre-registration process also offers SIA members first access and discounted rates on booth sales when exhibitor registration officially opens in April.
“Winter Starts Here,” said Brian Stephenson, Director of Snowbound Festival. “The Snowbound Festivals will be premium, multi-sensory experiences that will completely redefine anyone’s prior notion of what a winter consumer event looks like. We are building a dynamic platform that engages consumers both online and in-person, energizes new participants, creates community and leaves everyone with a greater sense of connection and appreciation for the winter outdoor lifestyle.”
Snowbound Festival, Rockies, will take place in Denver, CO, on November 5-7, 2021. The Snowbound Festival, New England, will take place in Boston, MA, on November 19-21, 2021.
Snowboundfest complements the two shows as a year-round consumer site to receive the latest news, curated content, education, interviews, gear reviews, and more.
“Consumer insights and engagement are key deliverables that SIA provides to its members. We are excited to share these critical tools and exciting new opportunities to develop a deeper understanding and connection with winter outdoor consumers and attract new consumers. We invite the entire winter outdoor industry to join us as we grow our community in a more inclusive and meaningful way through the Snowbound Festivals.” said Nick Sargent, SIA President.
For more information and details about the Snowbound Festivals, go here.