United States Tennis Association Joins the Global Sports Venture Studio | Sports Destination Management

United States Tennis Association Joins the Global Sports Venture Studio

Jul 12, 2021

The USTA joins an elite group of sports leagues, teams, organizations, and brands as part of the Global Sports Venture Studio. GSVS is a joint venture between R/GA Ventures and the L.A. Dodgers’ Elysian Park Ventures, bringing together leaders from the world’s top sports organizations to identify, develop, and operationalize new athlete and fan experiences through startup pilots and investments and the development of new products, services, and technologies.


GSVS provides its partners with cross-collaboration learnings and opportunities, access to cutting-edge startups, and private programming centered around critical topics shaping the sports industry’s future, including the importance of youth sports, the power of data, the rise of sports betting, and more.


“The USTA has a proud tradition of embracing innovation in the game of tennis, particularly at the professional level,” said Amy Choyne, Chief Marketing Officer, USTA. “This partnership will be instrumental in scaling that philosophy to push the game forward for every level of tennis player and fan, and we’re very excited to engage with a new world of innovators.”


Together, the USTA and GSVS plan to lead the transformation that is imperative to the continued success of the global sports industry, seizing opportunities for innovation to shape the coming decades for tennis athletes and fans through on-court enhancements and fan engagement experiences while watching at home or being onsite. 


“We are thrilled to bring the USTA and the game of tennis into the GSVS community. The USTA brings with them an incredible knowledge base of delivering amazing tournaments from both the fan and athlete experience, and we are excited by the challenge of bringing them inspiring solutions to grow their commitment to innovation,”  said Kyle Bunch, VP, Managing Director of GSVS.


The USTA's ongoing commitment to growing the game through youth and amateur tennis will also be a focus of this partnership. With youth sports being an important pillar of GSVS, GSVS is committed to helping its partners level the playing field for future athletes by providing access, minimizing the equity gap, and democratizing physical activity.


About GSVS

The Global Sports Venture Studio brings together leaders from the world’s leading sports organizations to engage with the sports innovation ecosystem. Our partners–including Angel City FC, Dick’s Sporting Goods, Fox Sports, LAFC, Levy Restaurants, the Los Angeles Dodgers, UEFA, the USTA, and Verizon–are actively working together to drive growth in the sports industry by identity, develop, and deploy new athlete and fan-focused innovations through pilots, investments, and the development of new products, services, and technologies.


The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 655,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, and launched the US Open Series, linking eight summer WTA and ATP World Tour tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network.For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and Snapchat.

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