2,021 Hours for the Planet Announced by Altra
12 Apr, 2021
Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to celebrate Earth Day all month long by volunteering time toward trail maintenance and cleanup. Throughout April, the brands hope to meet or exceed 2,021 collective hours of trail improvement. For every trail cleanup picture posted on Instagram with #AltraCleanPlanetPromo (up to 5,000 post shares), Altra will plant a tree through One Tree Planted.
From April 1 through April 30, Altra and Trail Sisters are encouraging individuals and organizations to grab cleanup gear, head to their favorite local trails, pick up trash, enjoy the outdoors and make a positive impact on the lands we all love. Each participant who registers and logs their clean up hours on TrailSisters.net will receive discount codes from Altra and Trail Sisters. Additionally, each volunteer will be automatically entered to win gear from both brands including a pair of Altra’s new Timp 3 trail shoe.
“Our natural trails are so important to us as runners and we are thrilled to partner with Trail Sisters and One Tree Planted to help protect the places we love the most,” said Shanna Burnette, Head of Global Community and Partnerships at Altra. “Our goal for trail cleanup hours is ambitious, but we have full faith in our communities and are excited to do our part to protect and preserve our trails.”
“With the increased trail activity over the past year, we are seeing more and more litter,” said Trail Sisters founder, Gina Lucrezi. “April is the perfect time to remind everyone of their duty to protect and take care of these playgrounds they regularly enjoy. We’re excited to partner with Altra to beautify and preserve the trails that hold a special place in our hearts so they are just as beautiful and treasured a hundred years from now.”
For more information about the trail cleanup and to register, visit altrarunning.com/trail-sisters-earth-month-2021.
Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootshapeTM toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra is on a mission to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram, Twitter and Facebook.
About Trail Sisters
Trail Sisters was created to constitute for an equitable outdoors both recreationally and throughout the industry. Female voice and representation are essential in the future of our outdoors, impacting the role we play both on and off the trails. To break through long-standing barriers, Trail Sisters generates educational content and resources, while fostering an inspirational community that encourages self-advocacy and life-long friendships. For more information, visit www.TrailSisters.net or follow them on Instagram and Facebook.
About One Tree Planted
One Tree Planted is a 501(c)(3) non-profit organization with a focus on global reforestation. As an environmental charity, they are dedicated to making it easier for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world. All by planting trees! Started in 2014, they have more than doubled the number of trees planted year over year. Fast-forward to today, the company works with reforestations partners in North America, South America, Asia, and Africa who help us get trees in the ground to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity. For more information or to make a donation, visit www.OneTreePlanted.org or follow them on Instagram, Facebook and Twitter.