Toss and Spin, an experiential agency specializing in racket sports activations, and Nobilo Sauvignon Blanc, a pioneering New Zealand wine from the Marlborough region, today announced a new partnership to launch Nobilo Court Side Social, a curated event series where pickleball, food and wine pairings, and genuine social connection come together on and off the court.
Over the next six months, Toss & Spin and Nobilo will bring the experience to life through pop‑up pickleball events in South Florida and the Phoenix Metro area, inviting consumers to take part in one of the fastest‑growing sports in the U.S.
Known for its crisp, refreshing character and singular focus on Sauvignon Blanc, Nobilo draws from New Zealand’s Marlborough region — the world’s most celebrated source for the varietal — making it a natural complement to pickleball’s active, social spirit.
Each event blends open court play, beginner‑friendly clinics, and post‑game food and wine pairings featuring Nobilo Sauvignon Blanc.
2026 Nobilo Court Side Social led by Toss and Spin Hero Events
● May 2: Diadem Pickleball Complex, Coconut Creek, Florida
● May 8 and 9: Dink & Dine, Mesa, Arizona
Pickleball participation in the U.S. reached 24.3 million players in 2025, adding nearly 4.5 million new players in a single year. As consumers increasingly seek out inclusive, activity‑driven ways to connect, Nobilo Court Side Social is designed to meet people where they already gather — pairing pickleball’s energetic, community‑driven culture with a crisp, refreshing wine intended for relaxed, shared moments after play.
"Pickleball is one of the most social sports in the country, and Court Side Social is built to match that energy," said Chris Clark, Founder and CEO of Toss and Spin. "We’re thrilled to be partnering with Nobilo to bring a unique experience to these markets, where people feel welcomed and part of a community.”
“Toss & Spin has built something people genuinely want to show up for,” said Marshall Dawson, Vice President of Marketing at GALLO. “Court Side Social allows Nobilo to meet consumers in moments that feel natural to them — active, social, and unpretentious — while introducing them to a crisp, refreshing New Zealand Sauvignon Blanc that fits seamlessly into that lifestyle.”
Toss and Spin builds live brand experiences around racket sports, connecting companies with consumers through participation rather than passive promotion. The partnership with Nobilo extends beyond the hero events into a 20-week clinic series in both markets, giving Nobilo a sustained presence throughout the summer.
Registration is free and open to all skill levels. Event details and sign‑ups are available at TossAndSpin.com.
There are no comments
Please login to post comments