National Triathlon Week Coming Later This Month | Sports Destination Management

National Triathlon Week Coming Later This Month

Jun 11, 2021

USA Triathlon (USAT) has confirmed the dates for the fifth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups.

‘The largely social-media-based campaign brings the multisport community together from June 21-27 — not only to swim, bike and run, but also to share experiences, inspiring stories, advice and support.’

The complete schedule, along with ideas for how to participate, are available on the official landing page for National Triathlon Week: Throughout the week, athletes are encouraged to get involved and celebrate the sport by posting on social media with the hashtag #TriWeek and tagging @usatriathlon.

During National Triathlon Week in 2020, social posts about #TriWeek garnered more than 33 million impressions with a total reach of nearly 5 million.

With this summer’s Tokyo Olympic and Paralympic Games Tokyo quickly approaching (the Olympics are scheduled for July 23 to August 8, and the Paralympics from August 25 to September 6), this year’s National Triathlon Week will include Olympic- and Paralympic-themed content.

Fans can look forward to athlete features and a behind-the-scenes look into the lives of Tokyo-bound triathletes as part of USA Triathlon’s #TokyoUnited campaign. USA Triathlon will join in the global celebration of Olympic & Paralympic Day on Wednesday, June 23, and will also open registration that day for the Virtual Tri to Tokyo presented by MANSCAPED.

“This year, National Triathlon Week is all about celebration,” said Thomas Lenneberg, USA Triathlon Marketing Director.

“The multisport community is buzzing now that we’re able to gather safely again – not only to race, but also to share in the daily joys of the triathlon lifestyle.

“What’s more, we have a thrilling Olympic and Paralympic Games coming up this summer, and #TriWeek is a chance for us to give a huge, collective cheer to our US athletes as they prepare to represent us on the world stage.”

A different multisport-related theme will be featured each day of National Triathlon Week, with daily prizes from USA Triathlon’s corporate partners offered on the @usatriathlon social media channels:

  • Monday, June 21: Time to Tri Day
  • Tuesday, June 22: Community Appreciation Day
  • Wednesday, June 23: Olympic & Paralympic Day
  • Thursday, June 24: Swim Day
  • Friday, June 25: Bike Day
  • Saturday, June 26: Run Day
  • Sunday, June 27: Race Day

Individuals are invited to participate in #TriWeek in a variety of ways, from amateur and elite athletes sharing stories and photos on social media to certified coaches, officials and race directors offering their expertise.

USA Triathlon will suggest activities that fit each day’s theme, encouraging members to join the celebration by sharing photos on their own social media channels of themselves training and racing, using #TriWeek.

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