Major League Fishing Releases Details on Heavy Hitters Event This Summer | Sports Destination Management

Major League Fishing Releases Details on Heavy Hitters Event This Summer

Jul 16, 2021

Major League Fishing (MLF), the world’s premier tournament-fishing organization, announced that insurance giant GEICO, the second-largest auto insurer in the United States, will partner in the upcoming General Tire Heavy Hitters mid-season all-star event this summer.

In the Heavy Hitters event, anglers compete not only to win the tournament, but also for massive, big bass payouts during each day of competition. Heavy Hitters airs live, broadcasting all six (6) days of competition on the MLF Now! Livestream, which reaches an estimated 300,000+ unique viewers, along with six two-hour television programs which will air each Saturday from July 17 through Aug. 21 on the Discovery Channel in 2021.

"The Heavy Hitters events are always fun and exciting for the fans and anglers," commented GEICO's Assistant Vice President of Marketing Bill Brower. "The daily and series competitions showcase great fishing, and GEICO is pleased to continue our longstanding support as a sponsor of Major League Fishing."

GEICO first became a sponsor of MLF in 2011 and has been a presenting and title sponsor of numerous MLF tournaments in that time period. They’ve also been showcased with the GEICO Selects tournament series, as well as numerous digital offerings at, including the GEICO Full Coverage tournament recap videos.

“Entering their eighth season as a sponsor of Major League Fishing, GEICO has been effective in maximizing our relationship by developing campaigns that engage our fans, members and anglers, both on and off the water,” MLF President and CEO Jim Wilburn said. “Being showcased this year at one of our most prestigious events – Heavy Hitters – ensures that the GEICO brand will remain highly visible to our fans and anglers.”

For more information about MLF, their tournaments and sponsors, visit To learn more about GEICO, visit

GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles in all 50 states and the District of Columbia. A member of the Berkshire Hathaway family of companies, GEICO employs more than 43,000 associates countrywide. GEICO constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. Visit for a quote or to learn more.

About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019. 

In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.

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