Life Time Unleashes a Slate of Challenges for 2024 | Sports Destination Management

Life Time Unleashes a Slate of Challenges for 2024

Apr 17, 2024

Life Time has released its 2024 line-up of its owned and produced endurance sport events. Composed of cycling and running events, the portfolio spans multiple US states.

Event’s in Life Time’s portfolio include the Leadville Trail 100 MTB, Leadville Trail 100 Run, Chicago Half Marathon, UNBOUND Gravel, Miami Marathon, Sea Otter Classic, Big Sugar Classic, and more.

“Within the running and cycling event sectors – particularly in gravel cycling – participants are demanding unique, iconic experiences with meaningful engagements,” said Michelle Duffy, Life Time Senior Director of Event Marketing.

“At Life Time, we’ve established a track record of delivering experiences that exceed participant expectations, while empowering them to lead healthier, happier lives through our immersive, unforgettable events.”

The Life Time Grand Prix presented by Mazda race series returns in 2024 for its third season, featuring seven gravel and mountain bike events in which 60 athletes will compete for an increased US$300,000 prize purse.

With a premiere on January 26, 2024, the Call of a Life Time, Season 2, docuseries follows the competition and camaraderie that made up the 2023 Life Time Grand Prix series. Season 1 has already garnered nearly a million views on the Life Time Grand Prix YouTube channel.

For all 2024 events, Life Time members receive early access registration one week prior to the registration dates highlighted below:

  • April 18-21: Life Time Sea Otter Classic presented by Continental, CA
  • May 19: Life Time Chicago Spring Half Marathon and 10K, IL
  • June 1: Life Time UNBOUND Gravel, KS
  • June 29: Life Time Leadville Trail Marathon and Heavy Half presented by La Sportiva, CO
  • June 29: Life Time Cycling Lutsen 99er, MN
  • July 13: Life Time Crusher in the Tushar presented by The Creamery, UT
  • July 6: Life Time Silver Rush 50 Run presented by La Sportiva, CO
  • July 7: Life Time Silver Rush 50 MTB, CO
  • July 20: Life Time Cycling Tahoe Trail MTB, CA
  • July 26-28: Life Time Leadville Stage Race, CO
  • August 10: Life Time Leadville Trail 100 MTB, CO
  • August 11: Life Time Leadville Trail 10K Run presented by La Sportiva, CO
  • August 17-18: Life Time Leadville Trail 100 Run presented by La Sportiva, CO
  • September 14: Life Time Chequamegon Mountain Bike Festival presented by Trek, WI
  • September 29: Life Time Chicago Half Marathon & 5K presented by HOKA, IL
  • September 28: Life Time The Rad Dirt Fest, CO
  • October 13: Life Time Little Sugar MTB, AR
  • October 19: Life Time Big Sugar Gravel presented by Mazda, AR
  • November 2: Life Time Austin Rattler MTB & Life Time Austin Rattler Run, TX
  • November 28: Life Time Turkey Trot Chicago, IL
  • November 28: Baptist Health Turkey Trot Miami 5K/10K & Kids Race owned and produced by Life Time, FL

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