November/December 2020

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Sports Destination Management Magazine

November/December 2020

As we sprint toward the end of the year, it’s a good time to reflect – not on the things we can’t do but on the things we have learned to do differently. Not all change is bad, particularly if it brings learning. This issue has examples. From merchandizing to app design, from recurring events to arranging accommodations, much has changed. This issue also helps you keep current on the changes in a variety of sports, including squash, football, rodeo, equestrian, tennis, pickleball and even volleyball. Finish the year strong and get set for 2021.

In this issue

Pickleball Continues Its Rally

BY: Peter Francesconi

The sport of pickleball continues to expand throughout the country, and the world. The latest research from the Sports & Fitness Industry Association puts the number of pickleball players in the U.S. at 3.46 million — and growing. Destinations, seeing the uptick, are building, expanding and improving their venues. Here are some top facilities. more....