November/December 2020

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Sports Destination Management Magazine

November/December 2020

As we sprint toward the end of the year, it’s a good time to reflect – not on the things we can’t do but on the things we have learned to do differently. Not all change is bad, particularly if it brings learning. This issue has examples. From merchandizing to app design, from recurring events to arranging accommodations, much has changed. This issue also helps you keep current on the changes in a variety of sports, including squash, football, rodeo, equestrian, tennis, pickleball and even volleyball. Finish the year strong and get set for 2021.

In this issue

In the Heartland, Sports Thrive

BY: Cindy Cantrell

Sports loyalty runs deep in the Midwest, where professional and college teams are considered family. The Heartland is also known for friendliness, scenic open spaces and a relaxed pace of life that belies its competitive spirit. It’s also a largely affordable and versatile region. Find out about the great destinations in the center of America. more....