Merchandising: How to Create the Brand that Sells Your Event
BY: Greg Weiss
Branding is the same regardless of whether you are selling a shoe, restaurant, not-for-profit or sporting event - branding is storytelling. One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved. Of course, this includes the participants, but it is important to create emotional connective tissue with the spectators, with the sponsors, with the internal team and with anyone else who you need to be involved to create a special and successful event. The best way to build a connective brand is by creating an engrossing story that is timeless and universal. more....