November/December 2018 | Sports Destination Management

November/December 2018


Sports Destination Management Magazine

November/December 2018

As we sprint toward the end of the year, a quick look back tells us 2018 has been quite a ride, full of highs and lows. And between all the milestones, we’ve done our jobs, each of us making up a part of the big machine that is sports tourism and the economy it has created. In this issue, we celebrate our 2018 Champions of Economic Impact in Sports Tourism. We also examine growing and emerging sports (pickleball and flag football) as well as equestrian and rodeo. Our industry thought leaders have also given us some excellent insights, making this issue worth your always valuable time.

In this issue

Merchandising: How to Create the Brand that Sells Your Event

BY: Greg Weiss

Branding is the same regardless of whether you are selling a shoe, restaurant, not-for-profit or sporting event - branding is storytelling. One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved. Of course, this includes the participants, but it is important to create emotional connective tissue with the spectators, with the sponsors, with the internal team and with anyone else who you need to be involved to create a special and successful event. The best way to build a connective brand is by creating an engrossing story that is timeless and universal. more....