I’m a big believer in evolution, and for proof, I simply look to our industry. Sports evolve and the public’s enthusiasm for them blows up as a result. One example is 3x3 basketball, covered in this issue. Knowledge evolves too. Don't miss our articles on topics like drawing up an effective proposal, negotiating with hotels and choosing a good medical provider for sports events. The features on golf, soccer and swimming/diving venues highlight new technologies and advancements that make for winning experiences, no matter what side of the scoreboard an athlete is on. Let’s keep the growth - and our learning - going.
Golf participation soared in the second half of 2020 and throughout 2021. That’s good news but here’s even more: The National Golf Foundation reports that women now comprise 25 percent of golfers and people of color 21 percent, a significant increase for both groups over the past five years. It’s a good bet that courses like these will be staying busy. more....