Smaller Market, Bigger Player
Do all sports event planners and participants feel the draw of a big city? In some cases the answer to that would be "Yes." International events like the Olympics and Goodwill Games must be held in major metropolitan areas. But for many events it makes more sense and can beneficial to be the only game in town. There are some tangible benefits to be the "Big Fish in a Small Pond." Among those benefits are increased media coverage, easier volunteer recruitment, and "small-town" hospitality for athletes and fans. more....