January/February 2022 | Sports Destination Management

January/February 2022


Sports Destination Management Magazine

January/February 2022

What’s your New Year’s resolution? If it involves becoming a stronger, better informed, more productive member of this industry, this issue can help. There are articles on insuring your event (and not falling prey to the problems that often occur), on rebranding (and marketing a new identity) – and on how adaptive sports have evolved (there’s something every event owner can learn here). If you’ve wanted to find a host for basketball, esports or winter sports, we have some great possibilities. Plus, you can catch up with paddle and watercraft sports, as well as with ski mountaineering, a new discipline for the Winter Olympics. Let’s make it a great year together.

In this issue

Rebranding - New Name, New Play: A Case Study

BY: Ally Mills Dorrough, APR, TMP

Rebranding can be daunting but ultimately rewarding if the time and the process are right. In Gulf Shores and Orange Beach, the sports commission recently debuted the next phase of its identity. The new name is designed to help bring major leisure events into the area: Gulf Shores | Orange Beach Sports & Events. Here’s how. more....