January/February 2022

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Sports Destination Management Magazine

January/February 2022

What’s your New Year’s resolution? If it involves becoming a stronger, better informed, more productive member of this industry, this issue can help. There are articles on insuring your event (and not falling prey to the problems that often occur), on rebranding (and marketing a new identity) – and on how adaptive sports have evolved (there’s something every event owner can learn here). If you’ve wanted to find a host for basketball, esports or winter sports, we have some great possibilities. Plus, you can catch up with paddle and watercraft sports, as well as with ski mountaineering, a new discipline for the Winter Olympics. Let’s make it a great year together.

In this issue

Winning Strategy

BY: Judy Leand

Esports participation is not only growing but broadening. Now, more women are involved and the 55 and over set is becoming competitive as well. Esports have gained mainstream appeal and destinations have more opportunities to serve this expanding market. Here are eight destinations rising to the top of the leaderboard. more....