January/February 2022 | Sports Destination Management

January/February 2022


Sports Destination Management Magazine

January/February 2022

What’s your New Year’s resolution? If it involves becoming a stronger, better informed, more productive member of this industry, this issue can help. There are articles on insuring your event (and not falling prey to the problems that often occur), on rebranding (and marketing a new identity) – and on how adaptive sports have evolved (there’s something every event owner can learn here). If you’ve wanted to find a host for basketball, esports or winter sports, we have some great possibilities. Plus, you can catch up with paddle and watercraft sports, as well as with ski mountaineering, a new discipline for the Winter Olympics. Let’s make it a great year together.

In this issue

Winter Wonderlands for Sports

BY: Michael Popke

The 2022 Winter Olympics are coming up, which means kids around the world (including in the USA) will decide to give sports such as ice hockey, figure skating, curling and skiing a try. Some of them will even go on to participate competitively. SDM identified eight destinations that are ready for an Olympic bounce. more....