What do we mean when we say ‘action sports?’ For many, it depends upon the venue available.
Kenny Mitchell is vice president and general manager of Dew Tour. He previously served as director of sports marketing at Gatorade. He spent the past eight years with Gatorade in a variety of sports and brand marketing roles, including developing the vision and strategy to launch Gatorade’s first entry into the action sports market. Mitchell began his career at PepsiCo after receiving his MBA from the Tuck School of Business.