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Jim Lord

American Association of Cheerleading Coaches and Administrators


Jim Lord

Jim Lord, associate director at USA Cheer, is a former captain for the nationally ranked University of Kentucky cheer squad. He has been involved in cheerleading since 1984 as a cheerleader, coach, administrator and previously worked as the executive director for the American Association of Cheerleading Coaches and Administrators, which recently merged with USA Cheer. Lord works with the NFHS Spirit Rules Committee and has spoken at over 30 different state coaches conference as well as national and international conferences.


Article | July 17, 2018
Cheer and Dance: A Snapshot of the Sport   

By: Jim Lord

It has been an eventful year for our sport. It’s impossible to summarize all the developments, but it is certainly possible to hit on a few high...more >>


Article | July 21, 2017
Competitive Cheer & Dance: Where We Are, Where We're Going   

By: Jim Lord

The world of competitive cheer and dance continues to evolve. It used to be the sport was confined to the sidelines, where a pep squad jumped up and...more >>


Article | July 21, 2016
Off the Sidelines and in the Spotlight   

By: Jim Lord

From waving pompoms and chanting on the sidelines to taking center stage and participating in competitions at the national and international level,...more >>


Article | June 18, 2015
Cheer and Dance: The State of the Sport   

By: Jim Lord

Cheer and dance have changed forms over the years, thanks to fads, demographic changes and more – and the purposes of various programs (traditional...more >>


Article | June 30, 2014
Cheer and Dance: The State of the Industry   

By: Jim Lord

Cheer used to mean megaphones on the sidelines. Dance meant a studio. Now they stretch from school to national travel and competitions.


Article | June 28, 2013
The State of the Cheer and Dance Industry   

By: Jim Lord

Cheerleading has changed through the years, and so has dance. I like to think they’ve changed for the better, meaning, of course, the athletes stay...more >>


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