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Guillermo Rojas

Guillermo Rojas
Guillermo Rojas, USA Cycling’s director of marketing and communications, brings more than two decades of sports, brand and event experience to the role, including several years working in the Olympic movement and the sport of cycling. He previously founded TORRE Consulting and directed the development and management of KT Tape’s Olympic activation across U.S. national governing bodies and elite athletes. Under Rojas’ guidance, TORRE also led media operations through three editions of the Amgen Tour of California, plus additional cycling events.
grojas@usacycling.org

Article | September 2, 2019
Cycling: A Snapshot of the Sport   

By: Guillermo Rojas

Cycling as a sport continues its evolution, thanks to new forces in the industry, new interests among riders and the multitude of disciplines the...more >>


Article | September 13, 2018
Cycling: The Ongoing Evolution of the Sport   

By: Guillermo Rojas

Cycling in the U.S. continues to evolve as a sport. Over the past few years, USA Cycling has seen some new trends emerge and the organization has...more >>


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