SDM Contributor

Shawn McBride


Shawn McBride

Shawn McBride has more than 10 years experience in sports and brand marketing communications. As VP of Ketchum's sports division for the past two and a half years, Shawn oversees several account teams including those servicing Bank of America and FedEx.

Prior to Ketchum, Shawn spent six years at Octagon where he oversaw marketing communications initiatives on behalf of a wide range of domestic and international sporting events and properties including the Gravity Games, Swedish Match Tour, Millrose Games, US Youth Soccer National Championship Series and several Champions Tour and LPGA tournaments.

Shawn began his career in sports marketing at Tartasky Event and Athlete Management where he conducted marketing communications on behalf of the International Sport Summit.

Shawn is a 1994 graduate of American University in Washington, DC, and resides in Boston, MA with his wife Chrissy.

Article | June 30, 2008
Public Relations Campaigns   

By: Shawn McBride

At my first golf tournament as an event publicist, upon introducing myself to a leading local scribe in the press tent, this grizzled veteran offered...more >>


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