The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have announced a marketing partnership making Fubo the Official Streaming Partner of Troon. The deal with Fubo marks the first time Troon has entered into a relationship with a streaming partner and further enhances the company’s non-endemic partnership growth.
Fubo streams more golf coverage than any other live TV distributor including DP World Tour, LIV Golf, LPGA Tour, PGA Tour and TGL with its carriage of Golf Channel, GolfPass, DP Tour and national networks CBS, CW, ESPN, FOX, FOX Business Network, FS1, FS2, NBC and USA Network.
This exclusive partnership will allow Fubo to leverage Troon’s expansive golf and club industry network, backed by 900-plus locations in 45-plus states and 35-plus countries, to broaden market reach and enhance brand visibility among an engaged audience of golfers, racquet sports players and travelers, with an affinity for premium services and sports content.
Highlighting the partnership, Fubo will be promoted across all U.S. Troon properties, as well as marketed to Troon’s mass consumer e-mail database that connects with leisure enthusiasts, property stakeholders, Troon members, Club Industry contacts and media, among others. Fubo will also be featured in a comprehensive media campaign that includes TROON Magazine (print and digital), and TROON Privé Magazine (print and digital), which collectively reach over a million golfers and leisure enthusiasts globally.
As part of the partnership, Fubo will provide promotional offers to Troon Rewards/Troon Access Members, Troon staff members, CADDIEMASTER and ClubUp Staff and ICON HOA Residents. Further, Fubo will be a presenting sponsor of Troon’s tee time booking email confirmations and tee time alert emails, which directly reach hundreds of thousands of avid golfers.
“Fubo has more live TV golf coverage than any other live TV provider. Joining forces with Troon, an industry leader, allows us to further connect with golf enthusiasts ahead of marquee events this year,” said Yale Wang, executive vice president of marketing, Fubo. “We are excited to be Troon’s first official streaming partner and become part of their expansive network across the golf community.”
“We are excited to welcome Fubo as the Official Streaming Partner of Troon,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “This exclusive partnership will directly connect Fubo and their premium media services to an upscale audience of Troon consumers who are the perfect fit for their sports, news and entertainment-focused content.”
Fubo’s leading sports offering includes more than 55,000 live sporting events annually, with many streaming in 4K, and over 35 regional sports networks and local sports broadcast networks at the lowest cost compared to other streaming options. In addition to its leading sports coverage, Fubo also streams popular live entertainment and news programming and features more than 40,000 TV shows and movies on-demand each month.
Fubo joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
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