PlaySight and ITA Forge Groundbreaking New Partnership | Sports Destination Management

PlaySight and ITA Forge Groundbreaking New Partnership

Nov 23, 2015

PlaySight and the Intercollegiate Tennis Association (ITA) are proud to announce an exciting new tennis and technology partnership. Both organizations share the same goal - to grow the profile and success of collegiate tennis across the country.

PlaySight Interactive (, a sport video and analytics technology platform, offers tennis clubs, colleges, and academies a true all-in-one solution - from live streaming to real-time analytics to after-action video review capabilities to professional coaching tools. PlaySight already works very closely with many leading collegiate tennis programs, and the company's U.S. General Manager, Yuval Bar Yosef, views the ITA ( partnership as a key next step to an even stronger relationship between PlaySight and the college tennis market.

"We are very proud of the success we are having with our college tennis customers. Our affordable product offering is bringing new dimensions to the college tennis market - SmartCourts with advanced video-based analytics on one hand, and the LiveCourt systems, tailored for the college market, for streaming matches to the alumni, fans, families, and storing video online. We are very excited about working with the ITA, Tim Russell, and his team, who share the passion to take college tennis to the next level through technology and fan engagement."

Peter Wright, the men's team tennis coach at California, has been using SmartCourt technology for over a year now.

"PlaySight gives us the ability to record matches and training and have the comprehensive data and video available immediately afterward - on the court, and on our debriefing station off the court. Our players enjoy the convenience of on-line access to their video and stats through the app and website. And our fans and alumni are thrilled with the quality of PlaySight live streaming."

One of PlaySight's newest college partners is the Northwestern Wildcats. Women's coach Claire Pollard is excited about integrating PlaySight into her training. 

"PlaySight is an invaluable tool. Our daily practices are enhanced by the players receiving accurate and detailed information. Getting instantaneous feedback with data or simply with video helps the players know what they need to do.  They are more accountable for their practice habits and it's another way to help a player improve their performance. The quality of the video is first rate - our fans are going to love it."

ITA CEO Timothy Russell sees this new partnership with PlaySight as the perfect opportunity to integrate the most elite and cutting edge technology throughout all levels of college tennis. 

"PlaySight is already changing how many of the top college programs in the country practice and compete. And we believe that the SmartCourt technology has something major to offer to all college programs - there really is nothing else out there that does all that PlaySight can. At the end of the day, the ITA believes that PlaySight's technology will enable coaches and players to be more effective, and, ultimately successful. And we are particularly excited with the potential for LiveCourts to be streaming tennis matches from colleges across the nation." 

About PlaySight: PlaySight's SmartCourt technology provides real time video and analytics, a new way to train and play, and interactive and engaging coaching tools. Beyond that, PlaySight is offering colleges an affordable live streaming solution to an unlimited number of viewers, and also video storage for the teams and players to use through its LiveCourt product. PlaySight counts Novak Djokovic and Billie Jean King among its investors and has 300 SmartCourts installed around the world - from top colleges to clubs, academies, and federations. For more information, visit, like PlaySight on Facebook, or follow @playsight on Twitter.

About the ITA: The Intercollegiate Tennis Association (ITA) is the governing body of college tennis, overseeing men's and women's varsity tennis at NCAA Divisions I, II and III, NAIA and Junior/Community College. The ITA administers a comprehensive awards and rankings program for men's and women's varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at, like the ITA on Facebook, or follow @ITAtennis on Twitter.

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