Mountain Khakis, a mountain town-inspired lifestyle apparel brand, will kick off its cross-country Hell Yeah Tour beginning in Washington, D.C. April 10. The tour will conclude outside its new Denver flagship store October 10, 2017.
Stopping at more than 150 outdoor retailers, craft tap houses and outdoor lifestyle festivals, the tour celebrates the intersection of craft beer and the outdoor lifestyle, while encouraging community advocacy and a “call to action” inviting consumers to bring in their well-worn Mountain Khakis apparel for recycling and repurposing.
The tour commences with Sweetwater Brewery at the Craft Brewers Conference in Washington, D.C. then winds through the southeast before heading west through the Rockies with Left Hand Brewing, stopping at the 2017 Outdoor Retailer Summer Market, ending October 7 at the Great American Beer Fest in Denver.
“The tour showcases Mountain Khakis’ spirited vibe, while raising awareness about how to get involved in your community, keep apparel out of landfills and of course, appreciate a better beer” said Ross Saldarini, co-founder and president of Mountain Khakis. “The tour brings like-minded brands, retailers and enthusiasts together to celebrate the tremendous virtues of the outdoor recreation community.”
Throughout the tour, Mountain Khakis will partner with the Outdoor Alliance to engage in local community conservation and advocacy initiatives, and will launch the “Renewal Movement” by collecting worn MK apparel to be sent to The Renewal Workshop, an Oregon-based apparel recycling and upcycling company launched last year. The team will capture and archive the stories behind well-loved and retired Mountain Khakis apparel before they are collected and submitted to The Renewal Workshop for repair, repurpose or recycle.
Hell Yeah Tour partners include: American Expedition Vehicles, Vintage Overland, Sweetwater Brewery, Left Hand Brewing, Costa, Popular Mechanics, Stanley, Jackson Hole Mountain Resort, The Renewal Workshop and Outdoor Alliance.