Marketing & Sponsorships

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GEICO to be Auto Insurance of USA Water Ski

2 Sep, 2013


Partnership will extend through 2016

USA Water Ski, the national governing body of organized water skiing and wakeboarding in the United States, and GEICO (Government Employees Insurance Company), a member of the Berkshire Hathaway family of companies and the third-largest private passenger auto insurance company in the United States, have teamed up for a partnership that names GEICO as a Premier Sponsor of USA Water Ski.

GEICO also will be the Official Auto Insurance of USA Water Ski and USA Water Ski’s National Championships Series of Events, and an Official Sponsor of the U.S. Water Ski Teams. The sponsorship package includes a range of marketing efforts, from advertising and email to on-site event opportunities at USA Water Ski’s premier events. Qualified USA Water Ski members will receive specially discounted auto insurance rates.

“With USA Water Ski being the national governing body for all towed water sports in the United States and with GEICO being a premier provider for auto and home insurance products in the United States, this is a terrific partnership for providing special opportunities for our USA Water Ski members,” said Bob Crowley, executive director of USA Water Ski.

USA Water Ski has the dual mission of promoting the growth and development of recreational water skiing, and organizing and governing the sport of competitive water skiing.

The largest and most active water ski federation in the world, USA Water Ski serves more than 20,000 members across the country. Nearly 80 percent of the organization’s members are involved in tournament competition each year; the remainder being recreational water skiers.

Approximately 630 local water ski clubs throughout the United States are affiliated with USA Water Ski. Having GEICO as the Official Auto Insurance of USA Water Ski is just one of many valuable USA Water Ski membership benefits, including participation in sanctioned events, club and event insurance, instructional resources, savings on equipment, a subscription to The Water Skier magazine, and much, much more.

"GEICO is thrilled to work with USA Water Ski to serve as a sponsor and provide a special discount on auto insurance for their members,” said Deedre Daniel, director of GEICO’s sponsored marketing. “USA Water Ski does a tremendous job of promoting the growth and development of recreational and competitive water skiing to its vast network of members and partners, so this was an easy, natural fit."

About USA Water Ski: USA Water Ski, based in Polk City, Florida, is the national governing body of organized water skiing and wakeboarding in the United States. USA Water Ski is a member of the International Waterski & Wakeboard Federation (world governing body), the Pan American Sports Organization and the United States Olympic Committee. Affiliated with USA Water Ski as sport discipline organizations are the American Water Ski Association, American Barefoot Club, American Kneeboard Association, National Collegiate Water Ski Association, National Show Ski Association, National Water Ski Racing Association, United States Hydrofoil Association, USA Wakeboard and Water Skiers with Disabilities Association. For more information, go to www.USAWATERSKI.org.

About GEICO: GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 18 million vehicles (auto & cycle). GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards. GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). For more information, go to www.geico.com.

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