Marketing & Sponsorships

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Fits Named Official Sock of GoPro Mountain Games

8 Jun, 2015


Fits, an American brand of premium performance and lifestyle sock wear, will again have the opportunity to pamper the feet of world class outdoor athletes, sponsors and spectators at the 2015 GoPro Summer Mountain Games.

Professional and amateur athletes from around the world converge once more on the Mountain and in the Rivers of Vail, Colorado. In addition, Fits will be there as the Official Sock of the 2015 Summer GoPro Mountain Games.

The GoPro Mountain Games is the country's largest celebration of adventure sports, art and music and returns to Vail, Colorado June 4-7, 2015. The GoPro Mountain Games showcase more than 25 sports in professional and amateur categories for more than $100K in prize money.

“Finding the right sock is key to comfort and performance,” said Heather Lingerfelt, Director of Sales for Fits.

“We are very pleased and fortunate to have Fits as a long-time partner, not just for the GoPro Mountain Games but across many of Vail Valley Foundation’s events,” said Michael Imhof, Senior Vice President of Sales & Development at the Vail Valley Foundation. “The consistently positive consumer feedback we receive about Fits is a testament to the time and dedication Fits puts into designing and producing the highest quality product for active, outdoor enthusiasts.”

“Fits is honored to again be named the Official Sock Sponsor of 2015 GoPro Mountain Games,” says Jeff Seldin, Territory Manager at Fits. “Stop by the Fits booth during the GoPro Mountain Games wearing any pair of Fits and you’ll get a free pair of our New Performance Trail Socks - while supplies last.”

Fits is a premium sock brand manufactured at Crescent Sock Co. in Niota, TN, the oldest continually operated family run hosiery mill in the United States. Fits combines a century’s worth of experience with materials, technology and quality control that far exceeds industry standards.

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