Marketing & Sponsorships

Print
Bauer Hockey Named Exclusive Equipment Supplier of the NAHL

25 Apr, 2016


The North American Hockey League (NAHL) announced that Bauer Hockey, the world’s leading manufacturer of hockey equipment and a subsidiary of Performance Sports Group Ltd., has been named the exclusive equipment supplier of the 22-team junior league.

Through this three-year agreement, Bauer Hockey will provide all NAHL teams with Bauer sticks, pants, gloves and helmets.  For the NAHL, this strategic partnership provides its players with the world’s most innovative product to ensure athletes can perform at their best during these important development years.

“We are thrilled to be partnering with Bauer Hockey as our exclusive league equipment supplier,” said NAHL commissioner Mark Frankenfeld. “We believe Bauer products are among the best in the industry and that this relationship will provide our most valuable asset – the players – with the necessary tools to compete at an elite level. Bauer Hockey is the leader in the industry with a passionate commitment to elevating performance and protection.  This reinforces our mission to help athletes who aim to climb the developmental ladder and excel on the ice.”

The NAHL is the only USA Hockey-sanctioned Tier II junior league, and it includes 22 teams in 10 states.  Focused on social maturity and the skill development of student-athletes, the league graduates hundreds of its players to NCAA hockey each year, which during the current 2015-16 season includes approximately 150 Division I commitments.  Patrick Kane of the Chicago Blackhawks, Ryan Kesler of the Anaheim Ducks and James van Riemsdyk of the Toronto Maple Leafs are just a few of the alumni who once played in the NAHL.

“We’re proud to be partnering with such a prestigious league that allows us to help elevate the on-ice performance of top upcoming players,” said Rich Wuerthele, Executive Vice President, Bauer Hockey.  “Through this strategic partnership we will continue to showcase our brand and innovations to elite athletes, while also activating at the grassroots level in key NAHL communities for tournaments and other league events.”

In addition to the range of Bauer products available, the selection options for NAHL players will also include Easton sticks and gloves. Performance Sports Group recently acquired Easton Hockey, bringing the brand’s heritage and history of innovation together with Bauer Hockey.

Bauer Hockey will also serve as the preferred equipment supplier of both the Tier III Junior North American 3 Hockey League (NA3HL) and the Tier I Midget North American Prospects Hockey League (NAPHL).

Print

Subscribe to SDM