Farmers Insurance extends sponsorship of Farmers Insurance Open through 2026 | Sports Destination Management

Farmers Insurance extends sponsorship of Farmers Insurance Open through 2026

Feb 12, 2018

Farmers Insurance, title sponsor of the Farmers Insurance Open since 2010, has signed a seven-year extension that will carry its commitment through 2026.

The announcement was made by PGA TOUR Commissioner Jay Monahan, Farmers Chief Marketing Officer Mike Linton and Peter Ripa, CEO of the Century Club of San Diego– the tournament’s host organization – at Torrey Pines Golf Course in advance of the 67th playing of the Farmers Insurance Open.

“Farmers Insurance has been incredibly supportive of the tournament and the Century Club’s charitable initiatives since first committing to become the title sponsor in 2010,” Monahan said. “We are extremely grateful for the strong support of Farmers and its active role as title sponsor, and we are excited by the commitment Farmers has made to continue sponsorship of the Farmers Insurance Open for an additional seven years.”

As a Southern California-based company, Farmers Insurance initially came in to sponsor the 2010 tournament just 10 days before the opening round and just months after coming into the San Diego community in response to devastating wildfires. Nearly a decade later, disaster resilience continues to be a core component of the business and community efforts of Farmers, with several initiatives this week to support communities impacted this past year. 

“At Farmers, we’ve seen a thing or two over our proud history and have come to know from our experience with the PGA TOUR that our sponsorship of the Farmers Insurance Open makes sense for our customers, our brand and the many charitable organizations that are helped as a result of the tournament,” said Linton. “To paraphrase our own Professor Burke, having seen almost everything available in terms of partnership opportunities, extending our sponsorship of the Farmers Insurance Open for seven more years is just the smart thing to do.”

In partnership with Farmers, the Century Club has contributed more than $20 million to deserving organizations benefiting at-risk youth since 2010.

“The Century Club of San Diego is thrilled to join with both Farmers Insurance and the PGA TOUR to announce this extension,” Ripa said. “We are fortunate to have an outstanding title sponsor, as Farmers’ commitment to this Tournament is rivaled only by its dedication to the Southern California community.  With this extended relationship comes a genuine excitement as both Farmers and the Century Club of San Diego have been afforded the opportunity to further elevate this Event.  On behalf of the entire Century Club of San Diego, we are eager to continue to build upon the tremendous foundation that has already been laid at Torrey Pines.” 

The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (84 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

ABOUT FARMERS INSURANCE: “Farmers Insurance®” and “Farmers®” are tradenames for a group of affiliated insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services and products. Farmers Insurance is proud to serve more than 10 million households with over 19 million individual policies nationally, through the efforts of more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers Insurance Exchange®, the largest of the three primary insurance insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2017 Fortune 500 list.

For more information about Farmers Insurance, visit, Twitter and Instagram, @WeAreFarmers, or

ABOUT CENTURY CLUB OF SAN DIEGO: Composed of more than 50 local business leaders, the Century Club of San Diego is the 501(c)(3) organization that operates San Diego’s PGA TOUR event, the Farmers Insurance Open. Since 1961, the Century Club has been dedicated to utilizing the annual Tournament to maximize support for local charities, schools, and military families through funding and in-kind programs as well as to economically benefit the city. The 2018 Farmers Insurance Open will be played January 25-28 at the historic Torrey Pines Golf Course, host site of the 2008 and 2021 U.S. Opens. For more information, please visit

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