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AON Announces Partnership with LPGA, PGA TOUR

4 Sep, 2018


Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, is pleased to announce a multi-year partnership with the PGA TOUR and LPGA in the first-of-its-kind Aon Risk Reward Challenge.

The season-long Aon Risk Reward Challenge will highlight the world’s best professional golfers as they tackle the most strategically challenging holes across both the PGA TOUR and LPGA schedules. The player from each Tour on top of the Aon leaderboard at the end of the regular season will each receive $1 million in prize money.

As an Official Marketing Partner of both Tours, Aon receives the following designations: the “Official Risk, Retirement and Health Advisor of the PGA TOUR” and the “Official Professional Services Firm of the LPGA.”

“At Aon, we use proprietary data and analytics to advise our clients and provide the insights they need to stay a step ahead of the competition,” said Greg Case, Chief Executive Officer, Aon. “The same is true in golf, where players must take calculated risks that improve their performance. We are excited to showcase the best strategic decision makers from across the world of golf through the Aon Risk Reward Challenge.”

The Aon Risk Reward Challenge will be brought to life through a multi-platform strategy that includes broadcast integration with CBS and Golf Channel, the use of PGA TOUR and LPGA digital platforms, and the opportunity for Aon to bring clients and colleagues inside the ropes with exclusive experiences and business networking events around the world.

“We are extremely pleased to welcome Aon as our newest Official Marketing Partner and to align with a globally respected brand that we know will be a tremendous asset to our business,” said PGA TOUR Commissioner Jay Monahan. “The Aon Risk Reward Challenge is an authentic fit for our sport that will resonate with players and fans while providing Aon an intuitive way to reinforce how their firm creates value for its clients.”

The PGA TOUR and LPGA entered into a strategic alliance in 2016 designed to further promote the growth of golf. Aon will collaborate with both Tours to create a season-long program that spans the sport, and both Commissioners are hopeful that they will continue to see examples of such collaboration.

"We are thrilled to welcome Aon to the LPGA family of partners," said LPGA Commissioner Mike Whan. "The Aon Risk Reward Challenge will bring an exciting new season-long competition to our Tour with a very significant $1 million prize for our winner. The fact that Aon is providing equal prize money for the men (PGA TOUR) and women (LPGA) has made a huge statement to our players, and we couldn’t be more appreciative."

Additional Details About the Aon Risk Reward Challenge

  • Click here to view the official partnership launch video

  • Click here to download the Aon Risk Reward Challenge infographic

  • Winners from each Tour will receive the Aon Trophy and $1 million in prize money

  • Aon Risk Reward Challenge will run across regular season tournaments (28 PGA TOUR; 30 LPGA)

  • CBS Sports (PGA TOUR) and Golf Channel (LPGA) are official broadcast partners and the Aon Risk Reward Challenge will be brought to life through feature segments including hole flyovers, player interviews and on-air commentary

  • Final details on scoring and the schedule of holes for each Tour will be released later this year

  • The Aon Risk Reward Challenge Leaderboard will highlight player performance across the season

About Aon
Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance. Sign up for News Alerts to get information instantly. Follow Aon on Twitter and join the conversation on LinkedIn.

About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.

Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.

About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.

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