Economics

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Super Bowl LIII by the Numbers

23 Jan, 2019

By: Michael Popke

The New England Patriots will make a record 11th Super Bowl appearance on Feb. 3, when they play the Los Angeles Rams, who have been to the Super Bowl once (XIV) but also went two other times as the St. Louis Rams.

Kickoff for Super Bowl LIII at Atlanta’s 75,000-seat Mercedes-Benz Stadium is set for Feb. 3 at 6:30 p.m. As you prepare to settle in and watch the action, the pageantry and, of course, the commercials, here are some worthwhile numbers to keep in mind — courtesy of Atlantamagazine, AdAge.com, TwinCities.com, WalletHub, Finance101.com and other sources:

3: Number of times Atlanta has hosted the Super Bowl (including this one)

2000: Year Atlanta last hosted the big game

96,000: Number of hotel rooms expected to be reserved in the Atlanta metropolitan area

11,800: Number of rooms located within a one-mile radius of Mercedes-Benz Stadium

271: Price, in dollars, of an average $90 Atlanta hotel room during Super Bowl weekend

200,000: Estimated number of passengers arriving per day at Atlanta’s Hartsfield-Jackson International Airport between Feb. 1 and Feb. 4

750: Additional number of flights expected per day

100: Number of venues in the metro Atlanta area secured for Super Bowl-related events

4 a.m.: Extended closing time for Atlanta bars during Super Bowl week, per legislation unanimously approved by the Atlanta City Council

94:Number of hours the Metropolitan Atlanta Rapid Transit Authority will operate its rail service nonstop between Feb. 1 and Feb. 5.

40: Number of additional MARTA officers hired specifically to keep the system moving and safe during Super Bowl Week

3.7: Estimated revenue, in millions of dollars, Airbnb hosts earned during the 2018 Super Bowl in Minneapolis

400: Estimated economic impact, in millions of dollars, of Super Bowl LII for the Minneapolis area

125,000: Number of visitors to the Twin Cities for Super Bowl LII

70: Percentage of those visitors with annual household incomes of more than $100,000

31: Percentage with annual household incomes of more than $200,000

3.9: Number of days the average Super Bowl visitor stayed in Minneapolis

608: Average amount, in dollars, each of those visitors spent per day

32: Extra amount, in millions of dollars, that Super Bowl LII generated in local and state taxes

103.4: Estimated number of television viewers, in millions, who tuned in to Super Bowl LII on NBC

5.4: Amount, in billions of dollars, that marketers have spent on advertising during the Super Bowl’s first 52 years

6.9: Amount, in billions of dollars and adjusted for inflation, that marketers have spent on advertising during the Super Bowl’s first 52 years

40,000: Average cost, in dollars, of a 30-second television commercial aired during Super Bowl I in 1967

168,333: Cost, in dollars, per second for a commercial during 2018’s Super Bowl LII

24: Percentage of Super Bowl viewers who say the commercials are the best part

0: Amount, in dollars, that Maroon 5, Travis Scott and Big Boi will receive for performing during the halftime show at Super Bowl LIII

0: Amount, in dollars, that the NFL is paying to rent Mercedes-Benz Stadium for Super Bowl LIII

4, 6: Ranking of Boston and Los Angeles, respectively, in WalletHub’s “Best Football Cities for Fans”

3: Number of consecutive years the Patriots have appeared in the Super Bowl

2: Number of times Super Bowl LIII host team Atlanta Falcons have appeared in any Super Bowl

350: Percentage increase in pizza orders on Super Bowl Sunday (over that of any other Sunday)

51.7: Million cases of beer sold for Super Bowl parties…which, of course, brings us to our last number:

1 in 10: Ratio of Americans who will call in sick on Super Bowl Monday

The ‘Bet you didn’t know’ fun fact (this from the L.A. Times): In 1973, when the Miami Dolphins won the Super Bowl and coach Don Shula was being carried off the field in victory, someone reached up to shake his hand – and stole his watch. (According to Shula’s son, the coach climbed down, chased the culprit and got his timepiece back).

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