Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That ...
One of the biggest and most well-loved marketing techniques for sports event has long been branded m...
When sports all but shut down this past spring, tennis bounced back faster than most, as players rea...
FanDuel Sportsbook lis looking to expand upon betting momentum in golf with its new PGA TOUR deal.
With an American fan base exceeding 43 million people, ever-increasing media coverage (and prize pur...
Once you’ve decided upon the city where your event is going to be held (and of course, the venue to ...
Zooma Women’s Race Series, known for their race medals and destination races, has acquired Skirt Sports, the originator of the running skirt.
On hardwood, in the sand and on the grass, volleyball has continued its upward curve, resonating par...
The Renasant Convention Center and Memphis Management Group have been awarded the GBAC STAR accreditation.
The use of apps for sports events is a trend that is not going away. Increasingly, athletes, their f...
