Nike signed a 10-year deal to become the official outfitter of Auburn University's athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn's athletic teams since 200...

The Sports Alabama annual report reveals record-setting numbers.

Decatur Morgan County Tourism is thrilled to announce that the City of Decatur's and Singing River Trail's $18.4 million Reconnecting Communities & Grants have been approved.

SportsEngine Play Streaming Available to Enhance Participation for More Than 25 Million Young Athletes, Their Families and Friends Who Attend Events at SFC-Managed Facilities Each Year

This strategic alliance will harness ACG's extensive experience in design and marketing to further elevate the regional promotion of tourism across the southern states.

Premier Sports and Events Facility Reaches New Heights of Success in 2023

Gulf Shores International Airport was selected as one out of 144 airports nationwide to receive funding from the Bipartisan Infrastructure Law – Airport Terminal Program.

Alabama A&M University and the Sports Facilities Companies (SFC) announced Reid Harrison as the General Manager of the University’s new 132,000-square-foot Event Center.

The Mobile Sports Authority (MSA), the sports tourism agency for the City and County of Mobile, reported that the organization attracted, supported and/or hosted 39 sports events.

Complex to feature 40 acres of indoor and outdoor multi-sport facilities.