Valley Forge Sports Partners with Huddle Up Group | Sports Destination Management

Valley Forge Sports Partners with Huddle Up Group

Jun 01, 2020

The Huddle Up Group (HUG) has partnered with Valley Forge Sports to conduct a sports tourism strategic plan, the organization announced.  The ultimate goal of the Huddle Up Group’s strategic plan will be to create a sustainable and game plan to help Valley Forge Sports grow its community impact through sports tourism.   


“Valley Forge Sports is so excited to partner with Huddle Up Group to build a new strategic plan, and to grow our sports footprint here in Valley Forge & Montgomery County, PA” said Jon Scheuren, Director of Sports for the Valley Forge Tourism & Convention Board.  “We’ve already seen a significant rise in sports business over the past few years, especially with the help of our new Event Funding Program.  Through enhanced collaboration and engagement efforts, this partnership will empower us to further grow the positive economic impact that Valley Forge Sports brings to the entire region.”


Using the Huddle Up Group’s six-step methodology, the project will include six scheduled deliverables, which begins with Valley Forge Sports completing the Sports Tourism Index™, a first-of-its kind tool developed to help destinations benchmark and evaluate their position in the sports tourism market.


Additional steps will include an audit of current sports tourism efforts of Valley Forge Sports, a two-plus day in-person venue evaluation, followed by the delivery of the formal strategic plan.  Presentation of the final strategic plan to Valley Forge Sports and its community stakeholders is scheduled for April 2020. 


“Valley Forge has done a great job in growing is sports tourism footprint over the years,” said Jon Schmieder, Founder + CEO of the Huddle Up Group.  “Given their recent success, we are humbled and honored to be selected to partner with them and to help craft the vision for the next phase of their journey.”


Valley Forge now becomes the 61st destination the Huddle Up Group has partnered with to conduct a sports tourism strategic project.


The Huddle Up Group is a sports tourism consulting company made up of experienced, award winning executives.  Formed in 2012, the Huddle Up Group has a track record of leading non-profit sports tourism organizations through strategic growth and increased community collaboration.  The Huddle Up Group has extensive experience building cohesive organizations and external relationships with volunteer boards, donors, elected officials, hospitality community leaders, and various corporate partners.  For more information, visit:

The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, PA as a convention site and leisure visitor destination by encouraging patronage of its 600+ member hotels, restaurants, attractions, and services. The award-winning website links visitors, meeting planners, tour operators, and residents to a diverse portfolio of brands focused on reasons to visit the region. 

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