Detroit Red Wings Announce Inaugural Benefit Running Event | Sports Destination Management

Detroit Red Wings Announce Inaugural Benefit Running Event

Aug 19, 2016

The Detroit Red Wings have announced the details for the first-ever Hockeytown 5K Run/Walk, presented by Meijer and Powerade, set to take place on Saturday, Sept. 10 from 8:00 a.m. – 12:00 p.m. Registration for the Hockeytown 5K starts at $50 with a portion of the proceeds to benefit the Detroit Red Wings Foundation.

The Hockeytown 5K, which was designed in partnership with RunningFlat USA, will take place along the Detroit RiverWalk with the finish line positioned at center ice inside Joe Louis Arena. Current Red Wings players and alumni will be in attendance along the course and inside The Joe to cheer on participants throughout the experience.

 Following the Hockeytown 5K, the Red Wings will host the “5K Festival” inside The Joe. The “5K Festival” will include appearances from past and present Red Wings to participate in Q&A sessions and sign autographs. Fans in attendance will also have an opportunity to tour the Red Wings locker room, play interactive games to test their hockey skills, take photos with championship and retired jersey banners, and win great Red Wings prizes.

The Hockeytown 5K will mark the first of many events during the 2016-17 season celebrating the “Farewell Season at The Joe” as the Red Wings prepare to embark upon their final regular season at Joe Louis Arena. The campaign will celebrate many of the historic Red Wings games and entertainment acts that have been held at Joe Louis Arena in the building’s illustrious 38-year history through championship and alumni celebrations, memorable giveaways, special entertainment performances and much more.

The Red Wings are offering two package options for those interested in participating in the Hockeytown 5K and attending the “5K Festival.” The Grind Line package provides race registration, a Hockeytown 5K T-shirt, a runner’s bib, a one-of-a-kind commemorative medal for $50 ($55 after June 30; $60 race day registration) and admittance to the “5K Festival” following the race. For $79, the Production Line package provides all the great benefits of the Grind Line package and also includes two tickets to a Red Wings 2016-17 preseason game and one Hockeytown 5K cooling towel.

Additionally, the Red Wings will offer a Family Discount package. Families of four or more who register together will receive $5 off each Hockeytown 5K registration fee.

For $55, the Red Wings will also offer a Virtual Race package for fans who are unable to attend the Hockeytown 5K. Those interested can sign a waiver agreeing to run 3.1 miles on Saturday, Sept. 10, and the Red Wings will mail the race bib, Hockeytown 5K T-shirt and a commemorative medal to the participant.

Spectators are also invited to cheer on their family and friends during the Hockeytown 5K for a suggested $5 donation to benefit the Detroit Red Wings Foundation upon entering Joe Louis Arena. Children under the age of 18 can enter The Joe for free. Spectators will also be welcomed into Joe Louis Arena to participate in the “5K Festival” activities.

For more information and to register for the Hockeytown 5K, visit

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 228 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at Follow Meijer on Twitter or become a fan at

About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-, follow us on Twitter at,visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

About RunningFlat USA: RunningFlat USA produces high value endurance events in Canada and the United State since 2007. Known for such brands as Run For Heroes Marathon, Le Chocolat, Zombie Chase, Pelee Island Winery Half Marathon and Canada D’Eh Run. Race Director Chris Uszynski creates events that compel people off the couch and into the 5k with a focus on safety and public security. Chris also hosts RunningFlat Radio on AM800CKLW available on iTunes, a weekly radio show dedicated to educating runners about the sport and inspiring listeners to start running. Visit for more information about RunningFlat and podcasts of past shows.

About the Detroit Red Wings Foundation: The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501(c)(3) non-profit organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey. Signature initiatives such as the Detroit Red Wings School Assembly Program introduce nearly 50,000 students annually to the sport of hockey, importance of education, and benefits of living a healthy, active lifestyle. For more information, please visit

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