Heartland Soccer's Midwest All Girls Tournament Will 'GO PINK' this Weekend for Breast Cancer Awareness
29 Sep, 2021
Heartland Soccer, America’s largest league and tournament host, is excited to once again partner with Tohi, title sponsor of the Midwest All Girls Tournament, and HCA Midwest Health as we GO PINK at SCHEELS Overland Park Soccer Complex for Breast Cancer Awareness.
The Midwest All Girls Tournament fueled by Tohi, the Official Healthy Lifestyle Beverage of Heartland Soccer, will be held October 1-3, 2021 at the SCHEELS Overland Park Soccer Complex and GARMIN Olathe Soccer Complex.
As one of Kansas City metropolitan area's largest all girl soccer tournaments, the Midwest All Girls Tournament is set to attract more than 300 teams from multiple states, drawing thousands of children, parents, grandparents and families from across the region, bringing in an estimated economic impact of $5.4 million over the weekend (event estimations provided by Visit KC).
Tournament title sponsor, Tohi, is a Kansas City based, female founded wellness brand innovating antioxidant-rich beverages from Midwest grown Aronia Berries. Tohi has attributes and functionality important to the whole family, including: non-GMO certification, no added sugar, low calories, non-carbonated and no caffeine.
"Tohi beverages are beneficial for athletes of all ages and we are thrilled to be partnered with Heartland Soccer to reach families focused on a healthy, active lifestyle," commented Shari Coulter Ford, CEO and Co-Founder of Tohi Ventures.
"Our soccer parents care about making healthy choices for their families," said Shane Hackett, Heartland Soccer executive director. "Tohi's brand and mission is perfectly aligned with Heartland Soccer; we value Tohi’s health focused product and our continued partnership.”
Heartland Soccer and Tohi, along with HCA Midwest Health will PINK OUT the SCHEELS Overland Park and GARMIN Olathe Soccer Complexes tournament weekend. The GO PINK presence is designed to raise awareness for October's National Breast Cancer Awareness Month and remind women to get their mammogram, because early detection saves lives.
Field marshals and tournament staff will be dressed in PINK attire and fans and supporters are encouraged to wear PINK to show their support.
"Being a partner with Heartland Soccer Association and SCHEELS Overland Park Soccer Complex helps us in creating awareness for the need to have people book an appointment for a mammogram." says Dr. Anne Kobbermann, M.D. Board-certified and Fellowship-trained Breast Surgical Oncologist at Sarah Cannon Cancer Institute at Overland Park Regional and Sarah Cannon Cancer Institute at Menorah Medical Center. "As we continue to battle through this pandemic, events like the Midwest All Girls Soccer tournament become even more important. We know that the best defense for any cancer is early detection, it helps saves lives when it comes to diagnosing and treating breast cancer."
"Our partnership with HCA Midwest Health is a valuable asset to the community and to our organization as we make a positive impact with athlete's safety on and off the field," says Shane Hackett, Heartland Soccer executive director. "This event has always been incredibly energizing. Saturday's unique partnership will help raise awareness for a disease that affects thousands of women each year and what better time to do that than during one of the region's most popular all-girls tournaments."
About Tohi Ventures
Tohi is a female-owned wellness brand innovating antioxidant-rich beverages from Midwest-grown Aronia Berries. From farm to can, Tohi beverages are nature’s antioxidant gift in a recyclable can. Tohi has multi-generational appeal with today’s consumers seeking U.S.-grown and manufactured products with authentic and functional ingredients having health benefits. Tohi is meeting consumers where they are with an easy-to-understand value proposition: antioxidants support a healthy immune system and provide a whole body benefit. For more information, visit www.DrinkTohi.com. Fans can follow Tohi on Instagram, Facebook and LinkedIn.
About HCA Midwest
As the Kansas City area’s leading healthcare provider, HCA Midwest Health consists of seven hospitals and dozens of outpatient centers, clinics, physician practices, surgery centers and an array of other facilities and services to meet area residents’ healthcare needs. HCA Midwest Health is one of the area’s largest private-sector employers, with more than 10,000 employees, and the largest provider of charity and uncompensated care. Each year, we provide nearly $1 million to local charities. Annually, HCA Midwest Health invests capital to enhance and expand patient services and last year paid more than $115 million in taxes, which may go to the improvement of schools, roads and infrastructure in the communities we serve.
HCA Midwest Health facilities include Belton Regional Medical Center, Centerpoint Medical Center, Lafayette Regional Health Center, Lee's Summit Medical Center, Menorah Medical Center, Overland Park Regional Medical Center, Research Medical Center and Research Psychiatric Center. Midwest Physicians, which is part of HCA Midwest Health, is a network of experienced, multi-specialty physicians located throughout the Greater Kansas City metropolitan area. ?Currently Midwest Physicians represents 600+ providers. It includes 80+ specialties, providing care in 150+ locations to serve our community. The physicians, licensed professionals and support staff who comprise the HCA Midwest Health team are dedicated to improving healthcare in the Greater Kansas City and outlying areas to create healthier communities that lead to healthier tomorrows. For more information, visit hcamidwest.com.
About Heartland Soccer Association
Heartland Soccer is the largest youth soccer league in the country with more than 1,350 league teams per season, 30,000 league youth players, 2,700 tournament teams each year, 44,000 tournament players each year, 4,000 coaches and over 3,000 active referees. Heartland Soccer Association was formed in 1977 and has grown from an initial 600 players to serving teams from 16 states and internationally with league and tournaments. For more information, visit www.heartlandsoccer.net.
Heartland Soccer has several opportunities for league and tournament sponsorship. Heartland partners with like-minded businesses who understand that investing in young people today creates a better community for all in the future. Partners are important team members in creating an increasingly growing soccer family in our community. Sponsorship provides businesses with increased brand visibility while making a direct impact on developing Kansas City’s youth through soccer. For more information on sponsorship, please contact Bridgette Samuelson, Director of Partnership Development and Operations at email@example.com.