The Innovation Institute for Fan Experience (IIFX) is pleased to announce its Inaugural Best Practices Summit for the Sports & Entertainment Fan Journey on February 27 - March 1, 2023, at the Mercedes Benz Stadium in Atlanta, Georgia. Register to attend at fanjourneysummit.iifx.org!
To enable digitization and connectedness, sports and entertainment venues must create an environment where the stadium or entertainment venue comes alive – physically and digitally – to engage fans, patrons, teams, and sponsors. The purpose of the Summit is to document a collection of industry vetted Best Practices to assist those responsible for the design and planning of the sports & entertainment fan journey.
The 2023 Best Practice Summit for the Sports & entertainment Fan Journey will feature some of the most respected and knowledgeable professionals in the sports and entertainment arena industry. With keynotes and workshop sessions led by industry leaders, attendees will help shape the best practices and methodologies of the Fan Journey. Each session group may include people who are responsible for:
Quality offerings are intertwined with every touchpoint along the fan journey. Summit participants explore these touchpoints and enhance their expertise for the design and planning of the sports & entertainment fan journey. For the inaugural Summit, participants will focus on six topical areas:
1. Strategy and establishing a culture of excellence
2. Game day fan experience
4. Safety and Security
5. Tech & Facility Infrastructure/Wi-Fi and Cellular Service, Data Analytics and IT Cyber
6. Crowd dynamics and management
Today’s fans demand a memorable and immersive live event experience from start to finish. The investment in these fan touch points and eliciting meaningful feedback from the fans about their experience is essential.
A Connected Venue is the ecosystem of people, processes, and technologies that engage fans before they make a purchasing decision pre-event, facilitates their journey from their home to the venue, connects with them throughout the event, and concludes with fan feedback about their experience. Creating an ideal fan experience results in measurable revenue growth, operational efficiency, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices and high-quality services.
Register for the Fan Journey Best Practices Summit through IIFX HERE.