LakePoint Sports Announces New Corporate Partners

12 Oct, 2020

LakePoint Sports, the youth sports destination based in Atlanta, announced several new multi-year partnerships with Coca-Cola Bottling Company United, IOA, Proteus Motion, S2 Cognition, Old Hickory Bats, Freeze Sleeve, Heat Shields, King of Pops, Dugout Mugs, Windscreen Factory, and the Great American Cookie Company. Additional partners include the Electronic Gaming Federation, Hawks Talon and Hyperice.

These partners join PT Solutions, Baseballism, Trackman, Sportzcast, Heart of a Champion, BusMax, Rawlings, Prep Baseball Report (PBR), and PlaySight Interactive as official partners of LakePoint Sports.

“As we continue to execute the LakePoint Sports growth strategy, prioritize media and technology integration and expand our national youth sports ecosystem, it is critical to identify brands that elevate the guest experience and are interested in growing with us,” said Mark M. O’Brien, president and CEO, LakePoint Sports. “We are excited and grateful to add these premium brands to our growing partner roster and look forward to working with each of them to achieve their respective business goals.”

Coca-Cola Bottling Company United will have exclusive pouring rights and its full portfolio of products featuring Bodyarmor, Monster and Dr Pepper. “This is a great time to partner with LakePoint Sports,” said Darren Hodges, division director at Coca-Cola Bottling Company United. “You can feel the momentum and can see physical growth with the campus expansion. We are excited to be a big part of this journey.”

“When exploring new partnerships, we are focused on bringing brands on campus that want to be fully integrated and engage directly with our more than one million youth athletes, families, coaches, scouts, and business and community members that visit the LakePoint Sports campus annually,” said Greg Barckhoff, executive vice president of partnerships and marketing at LakePoint Sports. “We are constantly evaluating our guests’ experience on and off-campus, and our partners play a critical role in helping us achieve the objective of delivering a world-class experience.”

Many of the LakePoint Sports partnerships will have a digital footprint beyond campus through LakePoint Sports’ media channels. The partners will also allow youth athletes on-campus to test new items and have a first look at products and technology. Several of its partners will also have retail opportunities within the Baseball Village as well as signage and promotional offers integrated throughout the LakePoint Sports campus.

Multiple new technology partners will provide athletes with training, development and advancement insights. Proteus Motion is offering its Proteus Strength and Power Analysis, an individualized report that uses 3D movement to capture and evaluate overall power production. Generated during a 15-minute training session, the report identifies imbalances, summarizes strengths and weaknesses, and provides pound-for-pound comparison across skill levels.

“Our goal – helping athletes stay healthy and maximize performance using easy to understand data insights in a safe, fun, and enlightening experience – fits perfectly with LakePoint Sports’ smart campus,” said Sam Miller, founder and CEO of Proteus Motion. “We are thrilled to join LakePoint Sports during this exciting time of growth.”

S2 Cognition will help youth athletes find a connection between their brain and thletic performance. PlaySight powers LakePoint Live with AI-led live streaming and video-on-demand service, TrackMan’s technology captures a ball tracking data during the game. Sportzcast pulls data directly from the scoreboard and integrates it into the broadcast.

“Each of the new LakePoint Sports technology partners provides a unique opportunity for our athletes to learn more about their skills and how to improve and provides each of the sports-minded tech brands a showcase platform and incubator at the premier youth sports destination in the country,” stated O’Brien.

Freeze Sleeve is a sports performance brand offering cold therapy compression sleeves for relief and recovery of aching muscles and joints. Heat Shields provides a patent-pending barrier to reduce the transfer and conduction of heat to the soles of the feet.

LakePoint Sports also signed on to its roster Rawlings and Old Hickory Bats. “Our goal is to provide custom bats to the top baseball players in the country,” explained Travis Copley, vice president of sales and marketing of Old Hickory Bats. “As the mecca of youth baseball, LakePoint Sports gives us that opportunity. We are excited to be part of the LakePoint Sports team.”

LakePoint Sports continues to grow its lifestyle brand category by adding Dugout Mugs and renewing its partnership with Baseballism. Dugout Mugs has officially licensed Major League Baseball bat-themed mugs and accessories, while Baseballism is a  baseball-themed apparel and accessories company.

“LakePoint Sports offers us the perfect growth opportunity,” said, Ben Atkinson, Retail Operations Manager with Baseballism. “The partnership allows us to get in front of youth baseball players and families from around the country.”


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