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Tavistock Development Co. Welcomes New Executives

27 Oct, 2014


Will Help Oversee Development of New 'Home of American Tennis' in Lake Nona, FL

Tavistock Development Co. (TDC), a diversified real estate firm that specializes in planning, design, finance, construction and development, is pleased to announce the arrival of Taj Adhav, director of business development for sports innovation and performance at Lake Nona, and Melanie Sylvan, who will serve as director of marketing and communications for both TDC and Lake Nona.

With nearly 20 years of international business development and management consulting experience, Taj Adhav will oversee the development of Lake Nona’s burgeoning sports innovation and performance cluster featuring the United States Tennis Association’s 63-acre New Home of American Tennis. Throughout his career, Adhav has served in various executive roles from mid-sized companies to large corporations in both for-profit and non-profit business environments, spanning Asia, Europe/European Union (EU), and the United States.  Most recently, he was CEO for global consulting company, Sixth Fuel, LLC, where his expertise was concentrated on emerging opportunities in technology and sustainability for his clients.

Longtime marketing strategist and recent New York City export, Melanie Sylvan joins TDC as director of marketing and communications. She will manage integrated marketing efforts, branding and strategy for the company’s development as well as the 7,000-acre Lake Nona region. Sylvan most recently served as an account director with Siegel + Gale, a strategic branding and consulting firm, where she managed branding identity for the global American Express enterprise. Prior to her position with Siegel + Gale, Sylvan worked as a professional theater producer in New York City for nearly a decade and also worked with preeminent brand consulting firm Landor Associates.

Brittani Harrell also joins TDC and Lake Nona as Marketing Coordinator. Harrell was previously with Walt Disney World, where she served in a variety of roles over the last five years including catering, convention services and events coordination. In her role as marketing coordinator, Harrell will provide marketing support to Sylvan and the entire Lake Nona and TDC teams. Harrell’s event experience will no doubt play an important role on the team helping to coordinate some of Lake Nona’s seminal events, including the community’s 5k RunNona and the Lake Nona Institute’s Impact Forum.

Tavistock Development Company properties include a diverse mix of land, office and retail, industrial, apartment, hospitality and master-designed communities in Central Florida.  Tavistock Development Company is overseeing the development of the 63-acre, 100-court New Home of American Tennis for the United States Tennis Association at Lake Nona.  Abundant office and retail center opportunities are offered in Lake Nona, including the developing Vickrey Place adjacent to Valencia College and Lake Nona High School along Narcoossee Road. Nearing completion is the Lake Nona Gateway Building, a 75,000 square-foot medical office building on the northwest corner of Narcoossee Road and Tavistock Lakes Boulevard. The first phase of the Lake Nona Town Center, a large-scale, open-air center that will include an array of department stores and boutique shops, restaurants, hotels and office buildings broke ground in spring 2014. On October 30, TDC will celebrate another groundbreaking with the GuideWell Innovation Center, a 92,000-square-foot facility that will be home to life sciences, health innovation, and technology companies.

For more information, contact:   Jessi Blakley, APR, Tavistock Group, 407/909-7030.

ABOUT TAVISTOCK DEVELOPMENT CO.: Tavistock Development Company (TDC) is a diversified real estate firm owned by Tavistock Group and specializing in planning, design, finance, construction and development. TDC’s real estate portfolio is highlighted by the 7,000-acre master-planned community Lake Nona in Central Florida, in addition to its infrastructure network, residential, office and retail development and medical and educational institutions. For more information, visit tavistockdevelopment.com

ABOUT LAKE NONA: Lake Nona is a 7,000-acre master designed community in Orlando, Florida that is home to world-class education, Lake Nona Medical City, a sports innovation and performance cluster highlighted by USTA’s New Home of American Tennis, recreational facilities, diverse workspaces, retail centers, entertainment venues and a variety of residential options for all types of people seeking the best the city has to offer with all the conveniences of living within a dynamic, vibrant community. Lake Nona is developed by Tavistock Development Company. For more information on Lake Nona, visit www.learnlakenona.com.

ABOUT TAVISTOCK GROUP: Tavistock Group is an international private investment organization founded by Joe Lewis. With investments in hundreds of companies across 15 countries, Tavistock Group’s investment portfolio includes: life sciences, sports teams and sporting events, manufacturing and distribution, oil, gas and energy, financial services, restaurants, commercial properties, private luxury residential properties, resort properties and master-planned real estate developments. For more information, visit www.tavistock.com/.

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