Registration Open for Ultimate Direction Dirty 30 | Sports Destination Management

Registration Open for Ultimate Direction Dirty 30

Feb 16, 2017

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is excited to announce that registration is now open for the Ultimate Direction Dirty 30, the summer’s most anticipated trail race through the Rocky Mountain’s breathtaking Golden Gate State Park, in Black Hawk, CO. The 2017 Ultimate Direction Dirty 30 will offer both a 50 km and 12 mi race courses and the top finishers will win cash prizes. It will take place Saturday, June 3.

The 50-kilometer course includes 7,250 feet of elevation change while the 12-mile course climbs and descends approximately 4000 feet.  Both courses meander single-track through groves of aspen, green meadows and thick pine forests, provide majestic views of snow-capped mountains and promise top-notch aid stations.

“We’re proud to partner again on a great race in our backyard that allows us to be part of this vibrant community,” said Buzz Burrell, Ultimate Direction’s Vice President. “Of course, we expect to see some stiff competition, bloody knees and bruised egos.  The afterparty will help ease some of that pain.”

The race will also be hosting three running-specific happy hours at Runners High in Golden Colorado to help runners engage & learn about the race. Happy Hour dates & topics include February 22 (Running Your First Ultra), March 29 (Fueling and Nutrition for Ultra Running) and May 10 (Run Your Best Ultimate Direction Dirty 30.) All happy hours start at 6:30 pm.

To register for the race, or additional information, please visit For additional information on Ultimate Direction products contact Harry Benyon at

About Ultimate Direction: In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.

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