Sea Otter Classic Summit Announces Details of Event | Sports Destination Management

Sea Otter Classic Summit Announces Details of Event

Mar 22, 2022

Life Time and Sea Otter Classic have announced speakers for conversations on sustainable business, climate change and e-mobility at the upcoming Sea Otter Classic Summit, on April 5-7.

Life Time’s new industry summit will bring together executive leaders in the outdoor, bicycle, overland and endurance categories in Monterey, California. The summit takes place immediately prior to the Life Time Sea Otter Classic presented by Continental.

“Bringing panels and sessions such as this to our first-ever Sea Otter Classic Summit will provide much needed conversation and movement as the outdoor categories are part of an economic sector that employs four million people, is worth more than half a trillion dollars, and have expanded rapidly over the past two years,” said Kimo Seymour, President of Events and Media at Life Time.

“Historically, each category has been viewed as an individual industry, yet experience shows that they are intimately connected by a rapidly-evolving, shared customer.”

The summit features a panel on the outdoor recreation community’s role to shape policy, reverse the scale of climate change, and create a more inclusive outdoors experience through public and private partnerships. The discussion will be led by Katie Hawkins, California Program Manager at Outdoor Alliance and California’s Outdoor Recreation Commissioner. The panel includes:

? Wade Crowfoot, Secretary, California Natural Resources Agency
? Marc Berejka, Director, Community Advocacy & Impact, REI Co-op
? Vipe Desai, Executive Director, Surf Industry Members Association

A three-part session on e-mobility will begin with venture-capital executive Dennis ‘DJ’ Jenson with MidOcean Partners. This will focus on the opportunity of e-mobility and findings from a research project designed to anchor a new investment fund in e-mobility.

Fox Racing CEO Jeff McGuane will share why Fox Racing is about to enter its biggest growth curve to date, hinging on e-bike and e-moto. McGuane will be followed by a leading RV brand executive, who will present the path to launching a new e-RV chassis.

Through the Sea Otter Classic Summit, Life Time adds that it is providing the resources and inspiration needed to grow the outdoor recreation industry’s collective impact by providing a place to meet and share ideas.

‘Summit guests will leave Monterey with actionable strategies for how these demands will affect future business and how they can modernize quickly to stay on pace with consumer evolution. In addition, attendees will grow their networks beyond their endemic categories and learn from peers at leading companies in tertiary outdoor recreation industries.’

Additional speakers and discussion topics will be announced throughout February.

Futurist Chris Riddell is the summit’s opening keynote speaker and will discuss the changing global economy and business landscape driven by ongoing consumer evolution, providing a forward view to executives.

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