Rossignol has partnered with Panorama Mountain Resort in British Columbia, Canada, to launch a new trail running event called The WILDness presented by Rossignol.
The event will take place on June 27–29, 2025, and marks Rossignol’s continued expansion into the trail running category.
The event follows the launch of Rossignol’s first technical trail running footwear and apparel collection for spring-summer 2025.
Positioned in the Purcell Mountains in southeastern British Columbia, the new event invites runners of all levels to take part in one- or two-day racing formats and experience the natural alpine terrain surrounding Panorama Mountain Resort.
Rossignol, a brand long associated with mountain sports since its founding in 1907, aims to grow its presence in the trail running sector. The WILDness weekend will allow participants and spectators to try out the brand’s new trail running shoes — the Vezor (race-ready) and Venosk (versatile trainer) models for men and women.
“We’re very excited to expand our partnership with the team at Panorama to launch its inaugural trail running event,” said Nick Castagnoli, Senior Brand Director at Rossignol.
“We each share a long-term vision to support and inspire the trail running community. Following our successful launch into the trail-running segment this spring, the timing is perfect.”
Runners who test Rossignol shoes during the event will receive branded giveaways and have the chance to win a free pair of trail running shoes. According to the company… ‘the debut range has already attracted positive reviews, with outlets such as Believe in the Run and RUN calling Rossignol’s entry into the segment “a phenomenal debut shoe” and “an impressive debut effort.”’
https://www.panoramaresort.com/the-wildness
www.rossignol.com
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