TransRockies Announces Details of Gravel Royale | Sports Destination Management

TransRockies Announces Details of Gravel Royale

Jul 26, 2021

The TransRockies Race Series, a leader in adventure stage races, has announced Felt Bicycles as presenting sponsor of TransRockies Gravel Royale, which takes place in British Columbia, Canada, on August 23-26, 2021.

“We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast gravel bikes makes them a great partner for our newest event.”

The TransRockies Gravel Royale traverses Panorama Mountain Resort, Nipika Mountain Resort, The Village of Canal Flats and finishes in the City of Fernie, BC.

These four stages will take riders on secluded gravel roads through the Canadian Rocky Mountains, traditional home to the Ktunaxa Nation Indigenous people. The organising team notes that ‘Riders will experience vast mountain views, native wildlife and winding stretches of gravel in this difficult, but achievable, challenge.’
Felt Bicycles has recently changed its brand focus strictly to drop-bar bikes and will be prioritizing its new gravel and adventure bikes for 2021 and beyond.

“We believe that racing is an inalienable component of the cycling experience,” said Eric Sakalowsky, VP of Global Marketing at Felt. “It helps us produce the best bikes. And, it forges the connection to the athletes that truly inspires us.

“With this sponsorship, we want to work with TransRockies to support and inspire the gravel scene.”

A number of Felt athletes will be competing in Gravel Royale, including members from Felt’s women’s cycling team – Team Twenty20.

Registration for TransRockies Gravel Royale is currently open, but is reportedly filling up quickly. TransRockies’ goal for its inaugural event in 2021 is to ensure its roster is made up of at least 33% women. It reports that it is currently 3% away from this target.

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