What a long, strange trip it’s been. The Grateful Dead used that wording in 1977 and it is just as accurate today. We have been through 2020 (enough said) and now we’re ending 2021 and ready to celebrate. But we don’t just celebrate the big numbers. We celebrate our strength. Strength, we have learned, is not born out of aggression; it is a kind of peace that comes with knowing you have faced the worst and that, moving forward, you can deal with whatever life hands out. It’s time to congratulate those who were instrumental in our comeback.
Merchandising is a key revenue driver in the sport industry especially for professional leagues, college athletics programs, and one-off community events such as charity road races, championship tournaments, etc. Bonus: It turns fans and athletes into walking and driving billboards for the event Some insights into the merch market are as follows. more....