November/December 2021 | Sports Destination Management

November/December 2021


Sports Destination Management Magazine

November/December 2021

What a long, strange trip it’s been. The Grateful Dead used that wording in 1977 and it is just as accurate today. We have been through 2020 (enough said) and now we’re ending 2021 and ready to celebrate. But we don’t just celebrate the big numbers. We celebrate our strength. Strength, we have learned, is not born out of aggression; it is a kind of peace that comes with knowing you have faced the worst and that, moving forward, you can deal with whatever life hands out. It’s time to congratulate those who were instrumental in our comeback.

In this issue

Keeping Events Fresh is the Goal: Here’s How to Do It

BY: Johnny Crosskey

For event owners, “WOW” moments are key to ensuring that their events reach “must-attend” status for teams, athletes, and fans. Creating that “WOW” moment is critical because these groups’ expectations continue to rise year after year. But how do you create that “WOW” moment at your event and keep those moments within your budget? Here are some ideas. more....