The Mobile Sports Authority (MSA), the sports tourism agency for the City and County of Mobile, reported that the organization attracted, supported, and/or hosted 39 sports events during the recently completed FY2023 fiscal year which ran from October 1, 2022-September 30, 2023. As a result of those 39 events, Fiscal Year 2023 generated an estimated $31 million for the Mobile area economy (see MSA Scoreboard for a complete breakdown). The FY2023 results set a new annual economic impact record for the MSA, smashing the previous best year impact of $25.6 million in FY2016.
Those 39 completed sports events involved 19 different sports, such as, basketball, gymnastics, volleyball, baseball, track & field, wrestling, football, soccer, and even a world turkey-calling championship, plus many others. As a comparison, over the last 5 fiscal years, the MSA has hosted an average of 32 events per year (even with the Covid year of 2020 included), representing almost a 20% increase over the previous 2012-2018 years. As for another notable number, 15 of the 39 events held last fiscal year were either first or second-time events for the MSA and 24 of those 39 events were youth-oriented, that is, competitors ranging from ages 4-19. And those youth events typically bring in more visitors as more of the families tend to travel for the youth events.
“As we continue to invest in our sports facilities in Mobile, the MSA has seen the returns on our hosted sports events continuing to grow as competitions are flourishing. Much like the trends we’ve been noticing in recent years, we believe that visiting sports events will continue to be an essential part of our future tourism activity. And we’ve been able to attract/host those quality sports events due to the continued strong support the MSA has received from the Mobile County Commission, Mayor Stimpson and the Mobile City Council, and a very sports-oriented Board of Trustees.,” said Danny Corte, Executive Director of the MSA. “In total since 2012, the MSA has attracted, hosted, managed, or co-managed 353 sporting events, which have provided an estimated $230 million economic boost for the Mobile area. As we continue to tell our story, the future continues to look bright as we’re constantly engaging sports-event owners about the advantages of coming to play in our beautiful area.”
For more information, please visit www.mobilesportsauthority.com or the Mobile Sports Authority Facebook page.