Alabama A&M University Selects Reid Harrison to Lead New Events Center | Sports Destination Management

Alabama A&M University Selects Reid Harrison to Lead New Events Center

Jan 02, 2024

Alabama A&M University and the Sports Facilities Companies (SFC) are proud to announce the selection of Reid Harrison as the General Manager of the University’s new 132,000-square-foot Event Center. Situated within the picturesque campus in Huntsville, Alabama, this impressive $52 million arena boasts a seating capacity of 6,000 and serves as the home for both the men's and women's Bulldog basketball teams and Bulldog volleyball.


Hailing from Town Creek, Alabama, just an hour west of Huntsville, Harrison brings a deep understanding of the local community and its sports culture. He earned a Bachelor's degree in Sports and Recreation Management from the University of North Alabama and pursued further education at Tulane University, where he successfully completed a Master's in Homeland Security. During his tenure at Tulane, he also held the full-time position of Facility and Event Coordinator, showcasing his ability to multitask and excel under pressure.


Recognizing his talent and dedication, Harrison was promoted to the position of Assistant Director of Facility and Event Management, where he demonstrated exemplary leadership in overseeing men's and women's basketball operations. Notably, Harrison also played a pivotal role in smoothly managing the operational aspects of the 2022 Collegiate Sailing Championship and the prestigious 2022 Men's Final Four at the Superdome.


Harrison is excited to take on this new role and shares that being selected as the Event Center’s General Manager is “a great responsibility, but a dream job for me. I’ll do my best every day, go above and beyond expectations so that everything goes smoothly for the University and SFC.”


Harrison plans to build a solid foundation and is on a mission to create the best possible game day experience. “Alabama A&M does an incredible job at utilizing the venue– keeping alumni involved on gamedays and bringing the community together on campus for non-sporting events. I hope to continue developing different events that carry on for years to come.”


“With his comprehensive experience in facility management and event coordination, along with his exceptional organizational skills and passion for sport, Reid is well-equipped to lead the Alabama A&M University Event Center,” remarks Patrick O’Brien, SFC Vice President, Venue Management. “We are confident that his expertise and commitment to excellence will undoubtedly elevate the quality of University events that we manage and ensure world-class experiences for student-athletes and loyal fans.”

(Click to Expand)