Sports Business News

The FEI appointed The Sports Consultancy as its official global sponsorship sales agency. Ralph Straus was named FEI Commercial Director.

Step aside, Nike, Underarmour and Adidas. Nissan's college marketing has just gotten a whole lot bigger.

The Sacramento Kings announced a new partnership with Appetize, a cloud-based point of sale platform, to enhance the fan experience.

The playing surface at the new Candian Football League Mosaic Stadium will be illuminated with LED lights from Ephesus Lighting, Inc.

With a focus on athletes' head safety, football helmet manufacturer Riddell announced its Smarter Football program award recipients.

The National Federation for State High School Associations released a statement on the recent deaths of teenagers in high school football.

The Sports & Fitness Industry Association has launched a social media campaign to urge support of the PHIT Act among lawmakers.

Scouting booklets are so last .... millennia. The Super Y League announced a partnership with SCOUTINGZONE, a mobile scouting app.

When the USBC Open Championships heads to Las Vegas in 2017, it will have several enhancements, including a new divisional structure.

The NFL's first-ever live-streamed regular season game pulled down high, but not quite U.S. TV-caliber, viewing numbers.