USBC launches new brand awareness campaign – "Why I Certify"
The United States Bowling Congress announced a new multi-faceted brand awareness campaign featuring current USBC certified bowlers.
Sports Business News
Experience Kissimmee Partners with Jacksonville Jaguars
Experience Kissimmee and the Jacksonville Jaguars announced a multi-year partnership, naming Experience Kissimmee as the official Travel Destination of the team.
Phoenix Boats Renews and Expands Major League Fishing Sponsorship
Leading Boat Manufacturer to Remain Exclusive Bass Boat Sponsor of MLF5
Sam Moore Joins Visit Lake Charles as Director of Sports Relations
Visit Lake Charles named Sam Moore, former head baseball coach at Sulphur High School, as the new director of sports relations.
Troon Partners Network Names Ryan Pensy Vice President, Strategic Partnerships
Pensy To Lead Division That Connects Companies/Brands With World of Troon, Sabrina Hale Elevated To Account Manager For Troon Partners Network
PGA of America Expands Collaboration with Chase Sapphire to Become the Official Credit Card of the KPMG Women’s PGA Championship
The PGA of America announced an expansion with Chase Sapphire as the Official Credit Card of the PGA of America.
Happy Valley Sports & Entertainment Alliance names executive director
The Happy Valley Sports & Entertainment Alliance (HVSEA) announced the hiring of Eric Engelbarts, STS, to lead the effort to elevate Happy Valley.
Next Gen Lithium Becomes Official Sponsor of Major League Fishing Toyota Series, Expands Tournament Rewards Contingency
Premier Lithium Battery and Charger Manufacturer Signs New Sponsorship Agreement for 2023 Season
John Gibbons, Rhode Island Sports Commission Exec, Passes Away at 63
Originally employed by the Providence Warwick CVB, Gibbons moved to the role of Executive Director of the Rhode Island Sports Commission, where he was termed a transformational leader.
Ephesus Sports Lighting Renews Corporate Partnership with NFHS
The National Federation of State High School Associations (NFHS) and Ephesus Sports Lighting have extended their corporate partnership for an additional three years.