Phoenix Boats Renews and Expands Major League Fishing Sponsorship | Sports Destination Management

Phoenix Boats Renews and Expands Major League Fishing Sponsorship

Jun 26, 2023

Major League Fishing (MLF), the world’s largest tournament-fishing organization, and Phoenix Boats, a leading boat manufacturer known for innovation and performance, announced today a renewed and expanded multi-year partnership.

Per terms of the agreement, Phoenix Boats will remain the exclusive bass boat sponsor of MLF5, including the MLF Tackle Warehouse Invitationals, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and MLF High School Fishing circuits. Phoenix Boats will continue as the title sponsor of the Phoenix Bass Fishing League and the Phoenix Bass Fishing League All-American Championship. Additionally, Phoenix Boats has become the presenting sponsor of the Toyota Series.

“We, at Phoenix Boats, are proud to continue our relationship with Major League Fishing with this multi-year agreement,” said Teresa Johnson, Co-Founder and Chief Operating Officer of Phoenix Boats. “With both of our organizations focused on customer relationships, industry innovation and a steadfast commitment to the sport of bass fishing, this partnership will allow our sport to continue expanding from the grassroots level and allow us to continue to invest in the sport of tournament bass fishing and its growth.”

Gary Clouse, Co-Founder and President/CEO of Phoenix Boats added, “When I fished my first BFL in 1981, I realized Major League Fishing’s investment in the sport of tournament bass fishing and its anglers.  Since then, I have fished numerous MLF5 events and their dedication has only become more apparent as they continue to grow the organization and platform.  We are excited to continue our long-term commitment with Major League Fishing by remaining the exclusive bass boat sponsor of the MLF5.”

The lucrative Phoenix MLF Bonus contingency program will continue to offer additional tournament rewards of up to $35,000 for qualified Phoenix Boat owners that win an MLF Tackle Warehouse Invitational or a Toyota Series event and up to $7,000 for qualified Phoenix Boat owners that win a Phoenix Bass Fishing League Event. The highest-finishing Phoenix Boat owner in Toyota Series and Phoenix Bass Fishing League events will receive a bonus if a qualified Phoenix Boat owner does not win the event. Phoenix Boat owners must be registered and qualified in the Phoenix MLF Bonus program prior to the start of the event.

“We are proud to extend our partnership with Phoenix Boats and are excited to continue working with their outstanding team in the coming years,” said Kathy Fennel, MLF Executive Vice President and General Manager. “Together we have seen incredible growth in the sport of bass-fishing and a deepening passion for MLF competition and are looking forward to building on this mutually beneficial partnership to continue expanding the sport.”

Phoenix Boats began their partnership with MLF in 2020. The brand will continue to receive increased exposure through multiple MLF outlets, including television and livestream broadcasts, the MLF website and social media outlets and onsite activation opportunities and signage at all MLF5 events.

For more information about MLF, their tournaments and sponsors, visit To learn more about Phoenix Boats, their performance, quality and design, visit

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