Sports Business News

LG

LG Business Solutions USA Renews Sponsorship with Battle Academy

LG Business Solutions USA announced the renewal of its sponsorship of the collegiate esports multi-game tournament series, Battle Academy, after a highly successful first season in 2020 that saw multi...

SFIA

SFIA and SBRnet Create Strategic Partnership

SFIA has partnered with SBRnet, the academic community’s leading provider of data for sports business and sports marketing students.

Varsity

Jené Elzie Joins Varsity Brands Board Of Directors

Varsity Brands, the market leader in sport, spirit and achievement, announced the election of Jené Elzie to its Board of Directors.

PerfectGame

Perfect Game Partners with Oakley

Perfect Game continues to further the growth of baseball at the grass-roots level and has announced a partnership with Oakley.

USTA

USTA Foundation Launches "Rally for the Future" Campaign

The USTA Foundation has launched the “Rally for the Future” campaign, designed to raise $20 million over the next three years for NJTL.

Varsity

Edwina Payne Joins Varsity Brands As Chief Information Officer

Varsity Brands announced that 25-year technology veteran Edwina Payne has joined the Company as Chief Information Officer.

PGATOUR

Charles Schwab Extends Title Sponsorship of the Charles Schwab Challenge Through 2026

The PGA TOUR and the Charles Schwab Corporation noted an extension of the title sponsorship for the Charles Schwab Challenge.

USA_Bobsled

Olympic Medalist Curt Tomasevicz Hired as USABS Director of Sports Performance

USA Bobsled/ Skeleton announced two-time Olympic medalist Curt Tomasevicz as Director of Sports Performance, beginning immediately.

NFHS

NFHS Forms New Corporate Partnership with Hussey Seating Company

Hussey Seating Company is a new corporate partner of the NFHS.

USA_Tri

USA Triathlon Partners with The Vice Wine

The Vice Wine, in partnership with the USA Triathlon Foundation, announced the release of their limited-edition triathlon-inspired “The Tri”