NFHS and AthletesGoLive Announce New Official and Exclusive Corporate Partnership
The NFHS is proud to announce a new partnership with AthletesGoLive, a premier live-scoring platform for baseball and softball.
Sports Business News
Nike Replaces Adidas as Sponsor of the UT San Antonio
Nike has partnered with Game One to replace Adidas as the official outfitter of the University of Texas at San Antonio (UTSA).
USABS and USANA Extend Partnership to Support Athlete Health and Performance
USA Bobsled/Skeleton (USABS) is proud to announce that USANA Health Sciences will be extending its partnership as the Official Supplement Supplier of the team.
New Balance Expands BC Partnership to Include Football
Beginning with the upcoming 2025 season, New Balance will produce all BC Football apparel and footwear and introduce its first American football cleats. further expanding its apparel deal with Boston ...
US Youth Soccer, Taka announce enhancements to multi-year partnership
US Youth Soccer and Taka are excited to continue their multi-year partnership and announce enhanced access to Taka’s cutting-edge platform for all participants in The National League, beginning in the...
U.S. Bank Named Official Banking and Wealth Management Partner of the PLL and WLL
Multi-Year Partnership Marks a Significant Investment in the Sport’s Growth Trajectory; U.S. Bank Named Inaugural Founding Partner of the California Redwoods and California Palms
B.A.S.S., Daiwa announce three-year renewal as supporting sponsor
B.A.S.S. announced that Daiwa, a worldwide leader in fishing gear, has signed a three-year renewal as supporting sponsor.
PiranhO₂ Named Official Sponsor of MLF5 and MLF Fisheries Management Division Fish Care Program
This strategic partnership underscores a shared commitment to advancing fish health and sustainability at every level of the sport.
World Rugby announces landmark rights agreement with CBS Sports, making Paramount+ the home of World Rugby in the US through to 2029
All USA men’s and women’s national team matches are also included in an extensive deal that will serve fans in the U.S. with more rugby content than ever before.
East Texas A&M University Selects The Sports Facilities Companies as Operating Partner for New Sports Facility
Industry-Leading Venue Management Firm Leads Operations for New Collegiate Athletics and Community Events Center