Sports Business News

Hussey

The National Association of Collegiate Esports Partners With Hussey Seating

Spectator seating company Hussey Seating partnered with the National Association of Collegiate Esports as the official seating supplier.

Toyota

Bass Pro Extends Partnership With Toyota

Toyota and partner Bass Pro Shops and Cabela’s announce the renewal of a longstanding partnership for an additional five years.

Augusta

Augusta Sportswear Announces Partnership with Perfect Game

Perfect Game and Augusta Sportswear have announced a new multi-year apparel and uniform partnership agreement.

HydroFlask

Hydro Flask Sponsoring USA Surfing

Hydro Flask announced a multi-year sponsorship with USA Surfing, supporting its athletes in domestic and international competitions.

Greensboro

Increase in Visitor Spending Noted in 2019 Guilford County Impact Study

Domestic visitors to and within Guilford County spent $1.591 billion in 2019, an increase of 7% from 2018.

Wattie

Wattie Becomes California Triathlon's Official Apparel Provider

California Triathlon has partnered with Wattie Ink to outfit 5,000 California Triathlon members and participants in the Cal Tri Events Race Series.

ASHA

ASHA Announces Partnership with NHL

The American Special Hockey Association (ASHA) announced a new partnership with the National Hockey League (NHL).

Marrriott

Marriott Partners With National Park Foundation

Marriott Bonvoy, Marriott International’s travel program, announced its marketing partnership with the National Park Foundation (NPF).

DoubleTreeLogo

DoubleTree Hilton Lands Near Denver Airport

DoubleTree by Hilton Denver International Airport, a 6-story, 163-room, state-of-the-art, full-service hotel, has opened to welcome visitors.

HaloLax

US Lacrosse Announces Halo Lax as Official Sanctioning Partner

US Lacrosse has announced that events by Halo LAX, LLC will be sanctioned through their authority as the lacrosse National Governing Body.