Sports Business News

AFTCO

AFTCO Extends Sponsorship of Bassmaster Events

After serving as title sponsor and as a conservation partner for two years, AFTCO is expanding its partnership with B.A.S.S.

Yamaha

Yamaha Signs Multi-Year Deal To Sponsor Bassmaster Tournament Trail

B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years.

Athletica

Red Barn Healthcare and Athletica Sport Systems Inc. Announce Partnership

Red Barn Healthcare and Athletica Sport Systems Inc. are bringing cleaning and disinfection tools to ice arenas in North America.

PlaySight

Intercollegiate Tennis Association Announces PlaySight Partnership Extension

PlaySight will be recognized as an Official Live Streaming Partner of the ITA.

NYCMarathon

Ted Metellus Named Race Director of TCS New York City Marathon

Ted Metellus has been named the race director of the TCS New York City Marathon.

BadBoyMowers

Bad Boy Mowers Named Exclusive Mower of MLF BIG5 and Presenting Sponsor of Tackle Warehouse Pro Circuit

A leading mower manufacturer has expanded upon its partnership with Major League Fishing.

SportsMilwaukee

VISIT Milwaukee Debuts Sports Milwaukee

VISIT Milwaukee has unveiled the logo for Sports Milwaukee, a new division to market the city as an ideal destination for sports events.

NFHS

Ed Passino Selected to Lead NFHS-NFL Partnership Aimed at Growing High School Football

Ed Passino has been selected to lead the new partnership between the NFHS and the NFL to grow the sport at the high school level.

Hurricane

Hurricane Group and the UCI Extend Partnership to 2028

Hurricane Group and the Union Cycliste Internationale announced they have signed a new collaboration agreement until 2028.

USA_Polo

U.S. Polo Debuts Sustainability Initiative

U.S. Polo Association is offering a sneak peek into USPA Life, the brand's long-term sustainability program, through a global product initiative.