Sports Business News

After serving as title sponsor and as a conservation partner for two years, AFTCO is expanding its partnership with B.A.S.S.

B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years.

Red Barn Healthcare and Athletica Sport Systems Inc. are bringing cleaning and disinfection tools to ice arenas in North America.

PlaySight will be recognized as an Official Live Streaming Partner of the ITA.

Ted Metellus has been named the race director of the TCS New York City Marathon.

A leading mower manufacturer has expanded upon its partnership with Major League Fishing.

VISIT Milwaukee has unveiled the logo for Sports Milwaukee, a new division to market the city as an ideal destination for sports events.

Ed Passino has been selected to lead the new partnership between the NFHS and the NFL to grow the sport at the high school level.

Hurricane Group and the Union Cycliste Internationale announced they have signed a new collaboration agreement until 2028.

U.S. Polo Association is offering a sneak peek into USPA Life, the brand's long-term sustainability program, through a global product initiative.