VISIT Milwaukee Debuts Sports Milwaukee | Sports Destination Management

VISIT Milwaukee Debuts Sports Milwaukee

Apr 12, 2021

VISIT Milwaukee has unveiled the logo for Sports Milwaukee, a new division of the company that will market the city as an ideal destination for sports events of all kinds.

Sports Milwaukee is led by VISIT Milwaukee’s Director of Sports Development Marissa Werner, a former Division I volleyball player who has worked to bring sports events to Milwaukee for the last decade. Werner knows the positive impact competitive sports can have on girls and young women. “Competitive sports can instill confidence, help you become a team-player, and so much more – all attributes young women will use throughout their professional lives,” she says. “I feel so lucky to have played for as long as I did and am even more thrilled that selling my hometown as the ideal sports destination is my day job.” 

Joining Werner on the Sports Milwaukee committee aremany other dynamic women leaders including Marquette University’s Sarah Bobert; Milwaukee Kickers Soccer Club’s Dawn Urban; Marcus Hotels & Resorts' Julie Gahl; University of Wisconsin-Milwaukee’s Amanda Braun; Milwaukee Brewers’ Katina Shaw; Milwaukee Bucks’ Kareeda Chones-Aguam; Wisconsin Center District’s Megan Seppmann; Wisconsin State Fair’s Andrea Rowe; and Milwaukee Aces’ Bernell Hooker.

I’m so grateful for the collective wisdom on the Sports Milwaukee team,” Werner says. “It is because of the strength of this team that we will be able to bring even more sports events to our city, driving significant economic impact in the Greater Milwaukee area.” 

Sports Milwaukee aims to attract even more professional, amateur, and youth sports events to Milwaukee and its venues like the Wisconsin Center, UWM Panther Arena, Bradford Beach, Uihlein Soccer Park, Fiserv Forum, The Pettit National Ice Center, Franklin's Rock Complex, and more. Recent events that brought many young women and their families to Milwaukee include the 2020 USA Gymnastics’ American Cup, the 2017 Big East Women’s Championships, and the 2017 USA Gymnastics Championships. 

“I’m proud to be a part of Sports Milwaukee to help bring even more athletic events to the city,” says Marquette University’s Executive Associate Athletic Director Sarah Bobert. “We know that Marquette University’s athletic program instills skills in our student-athletesthat they’ll use far beyond competition and we also know that the benefits of sports events on our community extend off the court. There has never been a better time to bring sports and hospitality together for the betterment of Milwaukee.”

Designed by an all-female team of graphic designers, the Sports Milwaukee logo champions the state of Wisconsin while highlighting MilwaukeeIt was important that we distinguish ourselves from other Midwesterncities. The typefaces are clean, simple, and sporty, and the logo also integrates VISIT Milwaukee’s brand feel and message,” Werner says.

To learn more about why sports event planners choose Milwaukee, click here. To download the sports events video or Sports Milwaukee logo, click here

About VISIT Milwaukee
VISIT Milwaukee is the Greater Milwaukee area’s convention and visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors in order to increase the economic impact of tourism in the region. Each year, tourism supports over 53,200 full-time jobs and brings more than $5.9 billion to the community. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit

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