Sports Business News

New partnership between the FWT and HEAD | TYROLIA

HEAD | TYROLIA become Official Supplier of the Freeride World Tour

The Freeride World Tour by Peak Performance (FWT) is proud to announce a new strategic partnership with HEAD, a global leader in ski equipment innovation and performance.

Rockford & Winnebago County Outperform Illinois Counties with $523.4 Million in Visitor Spending

Rockford & Winnebago County Outperform Illinois Counties with $523.4 Million in Visitor Spending

Tourism continues to grow locally, bucking statewide declines, with new attractions and events fueling confidence in the future.

Penn State officially announced that it is ending its 32-year partnership with Nike, effective in 2026, as the official footwear, uniform, apparel, and sideline partner of the Nittany Lions, in favor of a new 10-year deal with Adidas.

Penn State Confirms Switch from Nike to Adidas

Penn State officially announced that it is ending its 32-year partnership with Nike, effective in 2026, as the official footwear, uniform, apparel, and sideline partner of the Nittany Lions, in favor ...

Supertri Announces Acquisition of New Jersey State Triathlon

Supertri Announces Acquisition of New Jersey State Triathlon

Building on its ongoing expansion of short-course racing across the globe, Supertri has confirmed the acquisition of the New Jersey State Triathlon.

Shawn Meredith and Kevin Carr Inducted into National Adaptive Sports Hall of Fame

Shawn Meredith and Kevin Carr Inducted into National Adaptive Sports Hall of Fame

National Adaptive Sports Hall of Fame recognizes achievements in summer and winter adaptive sports in the Competitor and Contributor categories

HonorHealth, a non-profit healthcare provider in Phoenix, Arizona, has been announced as the Official Health and Wellness Sponsor of the 2025 Phoenix Marathon and 2026 Mesa Marathon.

HonorHealth to Sponsor Two Arizona Marathons

HonorHealth, a non-profit healthcare provider in Phoenix, Arizona, has been announced as the Official Health and Wellness Sponsor of the 2025 Phoenix Marathon and 2026 Mesa Marathon.

ITA and PlayReplay Unveil a Three Year Electronic Line Calling Partnership to Elevate College Tennis

ITA and PlayReplay Unveil a Three Year Electronic Line Calling Partnership to Elevate College Tennis

The Intercollegiate Tennis Association (“ITA”) and PlayReplay, Inc. are thrilled to announce a three-year partnership to bring electronic line calling to all divisions of college tennis.

Destination Ann Arbor receives national U.S. Travel award for accessibility leadership

Destination Ann Arbor receives national U.S. Travel award for accessibility leadership

Destination Ann Arbor has received national recognition from the U.S. Travel Association for its leadership in making travel more accessible to all.

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce a management agreement with Chasing Aces, a new golf, food and entertainment destination in Bossier City, Louisiana.

Chasing Aces Strikes New F&B Partnership Deal

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce a management agreement with Chasing Aces, a new golf, food and entertainment destination ...

The Club at Olde Cypress Names Jerrod Tumbleson as General Manager

The Club at Olde Cypress Names Jerrod Tumbleson as General Manager

The Club at Olde Cypress, one of Southwest Florida’s premier private golf and lifestyle communities, has announced the appointment of Jerrod Tumbleson as its new General Manager.